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Axiom Phoenix pannier racks: fusing function and style

vendredi, janvier 7th, 2011 at 17:51

Axiom Phoenix RackAxiom Phoenix Pannier Rack

A rack is a rack except when it is more than a rack. Well, it is still a rack at that point but it is also something more. The Phoenix racks were designed and built to embody that something more: style. Many racks look like they are made from pieces of shoddy plumbing welded together in the dark.  Yes a rack is a purpose built accessory or tool for your bicycle; what it really needs to do is carry panniers, trunk bags and gear, for that purpose they require little in the way of aesthetic consideration.

But there is a solid group of people that think everything you bolt on to a bicycle should compliment rather than distract from its looks and appeal. A bicycle is a statement of self, augmenting an identity; they are an accessory to life and a carefully chosen vehicle. It stands to reason then that a what you put on your bicycle is an extension of this and deserves the same consideration, why can’t a rack look as good as the bicycle it is placed on?  The Phoenix series was designed to compliment not contest the allure of a bicycle. Phoenix is a breath of fresh air in a stale world of plain vanilla rackery. Here is what makes the Phoenix racks that something more:

Styling and Function

Our designers took special consideration to the shape and details that are put into the Phoenix racks. Take the Phoenix DLX for example; the top platform of the rack is made from a UV-treated multi-ply wood deck with burned logos for style and cutaways for bag hardware for functionality.  The other racks feature custom shaped powder-coated decks with laser etched logos. Unique mounting systems help to maintain clean lines and hide the hardware that usually looks lumpy and awkward on most bag carrying apparatus.


The Phoenix racks will let you carry loads up to 20kg (44lbs) for the front racks, up to 35kg (77lbs) – 40kg (88lbs) for the rear racks. Built with custom formed aluminum tubing to make sure they don’t lose any of the functionality you would normally expect from a pannier rack. ON the higher end racks you also get  20.4 oval to 10.2 round, custom-formed aluminum stays which add strength and flow to the design.

Just because you want to get a pannier rack doesn’t mean that you have to settle for the same old, same old. The Phoenix series provides an excellent, stylish and functional addition to a bicycle. Carry stuff and keep your bike looking good while you do it. No more ugo-racks taking away from a beautiful ride, because no one likes ugo-racks.

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