The Axiom Blog

Spring Tune UP: Is your bike ready to ride?

mai 13th, 2010

This morning was one of those mornings. To start things off I couldn’t find my arm or knee warmers or gloves for that matter, then the presta valve on my rear tire literally blew off as I was filling it with air, leaving me to change a tube in the cramped storage room of my […]

A Bicycle can be a Powerful Thing

avril 12th, 2010

It would be hard to say just how many inspirational conversations have been sparked between friends while enjoying a beer after a great ride; the number is probably in the trillions or even kajillions. It really isn’t important, but on just such an occasion a few years ago, a friend who worked at a bicycle […]

See it again for the first time: Why cycling is the only way to see your city.

février 15th, 2010

When you are speeding by, behind the wheel of a car, hopefully paying attention to the task at hand -aka driving- you miss many of the sights your city holds. Architecture, art, scenery, and more zip by; you may never fully get to know your city in a car. But luckily there is such a […]

It’s our Sport: Do you put your best pedal forward for cycling the brand?

janvier 28th, 2010

At the base of a busy mountain road just outside Vancouver BC, eight cyclists stood casually straddling their bicycles in the middle of a busy traffic lane. The exciting road offers a steep winding ascent with beautiful panoramic views of the city below, and, if you choose, a blazing descent back down to the city. […]

Layering 102: How To Dress for a Winter Riding Photo Shoot

décembre 11th, 2009

One thing all year round cyclists wrestle with is how to dress for the less than ideal weather winter brings. How many layers do you need, should you wear a soft-shell or not or maybe how warm will leg warmers keep my legs? The true answer depends on the rider. But what if you needed […]