If you work in an office, I do, then you have probably experienced the strange and troubling phenomenon of communications break down. It can be a disruptive and most distracting occurrence. The result is usually confusion, a string of long emails and somebody making an error in judgment. All of these things could generally have […]
News / Reviews
Communication is key: how being obvious is being safe on a bicycle
February 15th, 2011New “Manzou: Beijing to Shanghai” screenings announced
January 31st, 2011Just a short while ago, a group of intrepid riders set off on the adventure of a lifetime on their bicycles. They rode from Beijing to Shanghai filming their journey and the trials that a 1,000 mile bicycle adventure threw their way. To pack along all of their camera gear, equipment and supplies they used […]
Axiom sponsors H&R block road team
January 26th, 2011As it so happens riding a bike is a thirst inducing endeavor, much akin to licking the salt off of a large novelty pretzel, and yet very different at the same time. When one finds oneself on the saddle of a bicycle with a nagging urge to satisfy their thirst what better way than with […]
Braking 101: Choosing the right brakes
January 24th, 2011It’s a question that gets asked a lot, and as always there is a lot of opinion on the subject: Are you better off with rim brakes or disc brakes? If you are a consumer looking to make a purchase it of little use to use vagaries and opinion to form your decision, only later […]
Cycling has a lot going for; its getting easier to become a cyclist every day.
January 13th, 2011Cycling has a lot going for it: its great exercise, a quick way to get around a city, less expensive than a car, pollutes less than other forms of transportation and an awesome way to experience the full gamut of sense provoking sights, sounds and smells that the world holds around us. So here’s a […]
Axiom Phoenix pannier racks: fusing function and style
January 7th, 2011A rack is a rack except when it is more than a rack. Well, it is still a rack at that point but it is also something more. The Phoenix racks were designed and built to embody that something more: style. Many racks look like they are made from pieces of shoddy plumbing welded together […]
Don’t get SAD: Ride your Bike
December 15th, 2010I read a story the other day about a young girl that started out every day by looking at herself in the mirror and convincing herself that keep a positive attitude no matter what the day threw her way. She had started it when she was in her teens and had continued this daily repetition […]
“Man Zou: Beijing to Shanghai” world television premiere
November 26th, 2010A little while ago Axiom sponsored a group of intrepid riders that set off on an adventure to ride from Beijing to Shanghai. The documentary of their journey is complete and will be airing on TV and because Axiom was along for the adventure we wanted to tell you about it. Here their recent press […]
Front Derailleurs: Simple adjustments for blissful shifting
November 9th, 2010It may just be me but I have never been hugely fond of front derailleur’s, yes I like that they make it easier for me to pedal, but they can be a huge pain in the… well, you know. Often, they are finicky and downright argumentative, resisting adjustments with a stubborn resolve not often witnessed […]