Posts Tagged ‘Vancouver’

Bike To Work Week: Will you saddle up?

Wednesday, October 27th, 2010

Here in Vancouver, as the sun begins to run and hide behind the mountains a little earlier in the evening and rise a little later in the morning and the rain at times beats down with an almost unrelenting resolve, the temperatures slowly dip towards freezing and the minds of many drift to day dreams of their winter pass times. It is not the time of year most people are thinking about pulling out their bikes, filling the tires and getting ready to ride to work. In fact for most it may be the last thing on their mind. But it is that time of year again, it’s time for Bike to Work Week.  Some might question the timing and of our Bike to Work Week and the sanity of those involved, but if you take a moment to reflect you might find that it makes more sense than you would have thought. Because this is about more than just a week of riding to work, no, this is about working towards a change.

This week is about planting a seed and helping it grow. Find a group of committed commuters that can band together and convince others to park their cars for a week and momentum will start to build. If you can find the motivation and resolve to ride for a week in November then there is a chance that you might keep riding afterwords. And riding in better weather than November weather, which isn’t difficult, will be a cinch once you have pedaled in the Novembuary drizzle.  Maybe you won’t ride everyday but even once in a while is better than not at all.

Best of all during this week (November 1-7) there are resources to help you ease into the waters of cycling to work. The Vancouver Area Cycling Coalition or VACC for short provides web resources for businesses, individuals and teams to help get involved and motivated. There will also be stations around the city that offer free technical support, hot coffee and snack for commuters, and who doesn’t love free coffee and snacks.

Even though it may seem like an unlikely time of year to start commuting to work by bike, those that do it love it. So pull that bike out of the garage read a couple of the articles below on commuting and get some friends, co-workers or whatever together and challenge each other to ride to work.  Who knows you might find you like it and suddenly find that more and more often you leave your car keys at home and take your bike instead.

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Resources:

Commuting 101: A guide to Getting out There – Download the PDF

How to dress for winter riding – Read the Article

Arm and Leg Warmers : Why the will make your ride – Read the Article

Outerwear 101: Enjoying Wet Weather Commuting – Read the Article

Vancouver Bike Style Tour

Thursday, October 7th, 2010

Happening tonight at the Calabash Bistro in Vancouver BC.  Check out the poster below.

See it again for the first time: Why cycling is the only way to see your city.

Monday, February 15th, 2010

When you are speeding by, behind the wheel of a car, hopefully paying attention to the task at hand -aka driving- you miss many of the sights your city holds. Architecture, art, scenery, and more zip by; you may never fully get to know your city in a car. But luckily there is such a thing as  bicycle, and one of the best things about cruising around the city on one is that you get to take in the full experience. You can stop and enjoy the sights, people and sounds with a richness you just don’t experience by car.

A couple of weeks ago Dustan, the Norco Marketing Coordinator, and I went downtown to get a few pictures and managed to stumble across a  host of interesting places that you just wouldn’t see unless you were traveling by foot or pedal. Being that there is a major event in our city right now and led by the fact that everyone likes to look at pictures I thought I would share some of the images we managed to get while downtown.   Hope you Enjoy!

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It’s our Sport:Do you put your best pedal forward for cycling the brand?

Thursday, January 28th, 2010

At the base of a busy mountain road just outside Vancouver BC, eight cyclists stood casually straddling their bicycles in the middle of a busy traffic lane. The exciting road offers a steep winding ascent with beautiful panoramic views of the city below, and, if you choose, a blazing descent back down to the city. It is a popular mountain for riding, driving and sightseeing, and the road often experiences a steady stream of traffic. But here were eight riders holding their position in the middle of the road, oblivious to the frustrations they caused around them.

Facing each other in a haphazard circle they were deep in the thralls of jovial conversation. Drivers continued to pull up and shoot fierce stares at the cyclists as they stood, blocking traffic only feet from a parking lot on one side and a quiet side road on the other. New riders sauntered up to the group and the circle expanded, taking up more of the road.

A line of formed behind the riders and the visibly angry drivers were making hurried and abrupt hand movements, a couple let out a brief honks that tore through the conversation, ending  in a second of silence. A couple of riders slowly turned their heads and looked uninterestedly at the noisy drivers and then went back to their conversation. Watching this you couldn’t help but shake your head; these are the riders that give cycling a bad name and fuel the fires against our great sport.

Cycling is after all is a brand, and as we push for more support and greater involvement from individuals and communities alike every impression we make counts.  On this day the people passing the pack of riders left, no doubt, with a sour taste in their mouth about cyclists. Their actions followed the old adage of ‘a few bad apples.’ This was an isolated incident but similar iterations occur daily and stress the already shaky relationship between riders and drivers.  There is no shortage of stories where an angry driver takes their frustrations out on a cyclist; in the game of bike against car the car will always win.

Every interaction between riders and non riders, every exposure and experience will influence perceptions of our sport and the people involved.  Whether leave with a positive or negative impression is up to individuals and how they decide to act. Sometimes, common courtesy or the lack of it can speak louder than you think. On that exceptional fall morning all the riders had to do was move a few feet off the main road and they would have avoided the many negative impressions their actions created. It’s our brand and it’s our job to help people love it -not hate it.


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