Posts Tagged ‘Axiom Gear’

New “Manzou: Beijing to Shanghai” screenings announced

Monday, January 31st, 2011

Just a short while ago, a group of intrepid riders set off on the adventure of a lifetime on their bicycles. They rode from Beijing to Shanghai filming their journey and the trials that a 1,000 mile bicycle adventure threw their way. To pack along all of their camera gear, equipment and supplies they used Axiom pannier bags and racks and Axiom pumps for any flat tires that slowed them down along the way. We just got a release this morning that featured three new screenings of this epic film. Check out the details below.

FOR IMMEDIATE RELEASE

January 31, 2011

New “Man Zou: Beijing to Shanghai” screenings announced

China documentary to re-air during Reel NW series on KCTS 9

SEATTLE, Wash. — “Man Zou: Beijing to Shanghai,” the newest feature documentary from the Webby Award-winning producers of “Sonicsgate: Requiem For A Team,” will re-air on PBS affiliate KCTS 9 as part of the Reel NW series on Thursday, March 3 at 10:00 p.m.. The 86-minute documentary first premiered Dec. 2, 2010 to strong reviews as part of the first season of Reel NW, which showcases the best independent film from the Northwest.

The producers of “Man Zou: Beijing to Shanghai” today announced two special theatrical screenings of the film on Feb. 1 at the University of Washington (Allen Library Auditorium) and Feb. 18 at the Seattle R.E.I. (222 Yale Ave. North).

Upcoming Screenings of “Man Zou: Beijing to Shanghai”:

Tuesday, Feb. 1

3:30 p.m.

University of Washington (Allen Library Auditorium)

Presented free by the UW Dept. of Geography

Official event website

Friday, Feb. 18

7:00 p.m.

Seattle R.E.I (222 Yale Ave. North)

Presented by the Cascade Bicycle Club

Tickets are $7 ($5 for Cascade members)

Official event website

Thursday, March 3

10:00 p.m.

Television Re-Broadcast on KCTS 9 (PBS)

Presented by Reel NW

Official Reel NW website

A recipient of the Seattle CityArtist Grant in 2008, “Man Zou: Beijing to Shanghai” follows director Jason Reid with his three American friends and their Chinese guide as they bicycle more than 1,000 miles between China’s two largest cities. Their journey provides the framework for both a bike adventure film and an in-depth examination of the cultural, social, economic and environmental factors affecting this rapidly changing nation. Official movie website: www.manzoumovie.com

The film’s director and producer, Jason Reid and Ian Connors, are available for interviews. If you would like a press screener of the film for review, please direct any media inquiries to the contacts listed in this release.

“Man Zou” — The Film and The Philosophy

“Man Zou” is a common phrase in Mandarin that translates literally to “Walk Slow.” Used as a farewell, it is a way of reminding one another to be careful and mindful on our journey and take the time to see things along the way.

Shot in fall of 2008 after the close of the Beijing Olympics, the film presents an insightful portrait of China, juxtaposing modern urban cities with breathtaking rural countryside. Featuring interviews with environmental visionary Ma Jun (named as one of the “100 most influential persons in the world” by Time magazine in 2006) and China urbanization specialist Kam Wing Chan.

“Man Zou: Beijing to Shanghai” is the highly anticipated follow up from the creators of the award-winning documentary “Sonicsgate: Requiem For A Team,” which exposed the shocking scandal behind the sale and relocation of the Seattle SuperSonics NBA franchise to Oklahoma City.

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http://manzoumovie.com/blog/wp-content/uploads/2010/11/manzouposter_web-225x300.jpg

“A poetically entrancing journey…”

- Sara Michelle Fetters, MovieFreak.com

“It blew my assumptions about China

out of the water…”

- Ryan Schuetze, Go Means Go

“Compelling, intelligent and uncommon…”

- Reed Wacker, Seattle P-I

Axiom sponsors H&R block road team

Wednesday, January 26th, 2011

As it so happens riding a bike is a thirst inducing endeavor, much akin to licking the salt off of a large novelty pretzel, and yet very different at the same time. When one finds oneself on the saddle of a bicycle with a nagging urge to satisfy their thirst what better way than with Mother Nature’s best: water? Or maybe a Gatorade-like product – what happens when Mother Nature and science go for a night out – because they taste good and have electrolytes (which may be marketing speak for salt and sugar, but I have no basis for this claim, it’s only an assumption) none the less I think it is an improvement over just water.

What better way to get water or a brightly colored beverage than with a water bottle –okay I admit that a hydration pack is pretty descent too unless you are racing which brings me to my next point; holding the water bottle. Yes, a water bottle cage makes short work of this task. So when the H&R block road team – an excellent team that helps developing riders realize their potential – asked us to provide a solution to the problem of holding water bottles on their bicycles, we told them that we have just the thing, and a sponsorship was born.

2011 will be the second year that Axiom is providing the H&R block road team with water bottle cages, floor pumps and of course happy thoughts – all for free, yes, even the happy thoughts. This team of elite racers can be found competing in and often winning events around Canada, clad in matching spandex the team works to help young racers realize their potential both on a bicycle and in life and prepares them to make the leap to the big leagues of professional racing when they are ready. It is an excellent program and the team is made up of some of the very best and most talented racers in Canada, which makes us proud to help them any way we can.

If you find yourself in attendance of one of these races you will witness true racing goodness. And when you see a rider with a big flaming green square on their chests and a Norco bicycle under their butts watch them when they reach for they reach down and effortless pull their water bottles from the Axiom Helix Pro water bottle cages and enjoy the refreshing joy that was contained between its carbon fiber wings (the water bottle cages wings). We are giving the gift of true hydration awesomeness.

Bike To Work Week: Will you saddle up?

Wednesday, October 27th, 2010

Here in Vancouver, as the sun begins to run and hide behind the mountains a little earlier in the evening and rise a little later in the morning and the rain at times beats down with an almost unrelenting resolve, the temperatures slowly dip towards freezing and the minds of many drift to day dreams of their winter pass times. It is not the time of year most people are thinking about pulling out their bikes, filling the tires and getting ready to ride to work. In fact for most it may be the last thing on their mind. But it is that time of year again, it’s time for Bike to Work Week.  Some might question the timing and of our Bike to Work Week and the sanity of those involved, but if you take a moment to reflect you might find that it makes more sense than you would have thought. Because this is about more than just a week of riding to work, no, this is about working towards a change.

This week is about planting a seed and helping it grow. Find a group of committed commuters that can band together and convince others to park their cars for a week and momentum will start to build. If you can find the motivation and resolve to ride for a week in November then there is a chance that you might keep riding afterwords. And riding in better weather than November weather, which isn’t difficult, will be a cinch once you have pedaled in the Novembuary drizzle.  Maybe you won’t ride everyday but even once in a while is better than not at all.

Best of all during this week (November 1-7) there are resources to help you ease into the waters of cycling to work. The Vancouver Area Cycling Coalition or VACC for short provides web resources for businesses, individuals and teams to help get involved and motivated. There will also be stations around the city that offer free technical support, hot coffee and snack for commuters, and who doesn’t love free coffee and snacks.

Even though it may seem like an unlikely time of year to start commuting to work by bike, those that do it love it. So pull that bike out of the garage read a couple of the articles below on commuting and get some friends, co-workers or whatever together and challenge each other to ride to work.  Who knows you might find you like it and suddenly find that more and more often you leave your car keys at home and take your bike instead.

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Resources:

Commuting 101: A guide to Getting out There – Download the PDF

How to dress for winter riding – Read the Article

Arm and Leg Warmers : Why the will make your ride – Read the Article

Outerwear 101: Enjoying Wet Weather Commuting – Read the Article

Axiom Enforce Air Pro Road pump review on bicycletouringpro.com

Tuesday, September 14th, 2010

Here is a quick blub from the review, visit bicycletouringpro.com for the full deal.

” If you were simply to look at the photo of the bicycle pump below, you would think that this bike pump is no different than any of the other mini-bike pumps you’ve seen in the marketplace. But the Axiom EnforceAir Pro Road is unique in that it is just one pump in a line of pumps from the Axiom brand that come in a miniature size, but performs like that of a full-size floor pump.”

Axiom Phoenix LE Pannier Rack Review

Tuesday, September 14th, 2010

Thought I would share a recent review of our Axiom Phoenix LE Pannier rack from bicyclesmile.com. Here is a quick excerpt:

“There seem to be hundreds if not thousands of pannier racks on the market these days. Some are purely inexpensive racks to haul the odd thing on, others touch touring racks and, well, the list goes on and on. The Axiom Phoenix LE is an estheticly pleasing rack that looks just at home on any city bike. Sweet and simple.”  Read the full review here.

Tonight is the Night: Bike Style Tour Kick-Off in Toronto

Thursday, September 2nd, 2010

If you are in Toronto and ride a bicycle, you probably already know this, but just incase – we don’t want anyone to be left out -tonight marks the first stop on the Bike Style Tour put on by Momentum magazine. If you are around, you should probably go. The night will kick off with a gallery tour “of the trendy and influential West Queen West neighbourhood” and lead riders back to the Drake hotel where there will be much fun and merryment, all in one place. There will be a fashion show and a DJ and I am guessing a few bevy’s along the way. There will also be cycling industry folk who will be there to talk about cycling and what they do, not to mention they have supplied a few prizes for the attendees as well. And don’t worry about where to leave your rider, there will be a bike valet too. How can you loose?

Here is some more information to whet your appetite for good fun, cycling, fashion and prizes with a great group of people. The Facebook page. And the poster is below. Enjoy! Responsibly of course.

Product Profile: 2011 Axiom Panniers and Bags

Tuesday, August 17th, 2010

You may have heard some rumors and mumblings floating around the interweb claiming that Axiom is updating its bag line for 2011. Well, it’s true, we have taken tried and tested pannier, trunk, seat and bar bags and upped their game to what we think is the next level. Here is a quick review of what we did and why.

The goal was to keep everything that had made our bags so popular to begin with (quality, replaceable hardware, lifetime warranty) and add new functionality and features while refining some of the things that were not so popular. We looked at all of the feedback we had received from consumers, dealers and distributors and used that as a starting point. There were three major focuses for the 2011 product and a bunch of smaller changes as well.

The three key points are the shape, mounting system and fabrics.

Shape

Our product developers used 3D modeling to integrate an aerodynamic shape into our bags. We kept similar volumes while creating bags that produce less drag and keep weight closer to the center of your bicycle which improves performance when riding with panniers. We call it “Streamliner” -get it? –  because it streamlines the bag and it integrates well with our super-slim Streamliner racks.

Mounting System

Our old system worked really well; it was simple, minimalistic and functional, but not everyone was a fan. For 2011 you will find that our panniers feature a new hybrid system that uses our tried and true “Tie-Down” heavy duty bungee and combines it with Rixen & Kaul Vario hooks and Flip locks to offer simplistic, reliable mounting. And because we still believe that the greenest product is one you don’t throw away, we made sure that all of the hardware in our system is secured with bolts instead of rivets so that it is replaceable.

Fabric

In our quest to use ethically sourced materials in our equipment, we continue to build our bags with premium South Korean fabrics. These fabrics exceed the most stringent environmental standards around. They are also free of and heavy metals and VOCs (Volatile Organic Compounds) which are known to cause cancer and respiratory illness in humans. This means that our bags are better for everybody that comes in contact with them: from manufacturer to dealer and end consumer as well.  This may sound odd, but go ahead and smell our bags; you’ll notice they don’t really have a smell, because they don’t use harsh chemicals or dyes while making them. Good for you, good for the environment and good for cycling.

What else?

Besides the big stuff we busied ourselves with fixing any little sniggles that had people talking as well. Things like shortening the straps so they don’t flap around, adding new storage solutions so you carry more stuff and refining the look of our bags to add aesthetic feel to the function.

The new bags are definitely a step forward for Axiom. But I suppose in the end you will have to be the judge of that when they come out in 2011. I do know that a lot of time and attention to detail was put into creating these bags so hopefully you will like them as much as we do.

Cheers

Product Profile: Axiom’s 2011 mini-tools

Wednesday, July 21st, 2010

The cat is now out of the proverbial bag. I’m not sure why we had a cat in bag to begin with but rest assured no animals were harmed in the making of this blog post. By now you may have seen a couple of previews of our new mini tools floating around the web. I thought what better time than to give you an in depth look at what we are up to in the world of tools that are indeed mini and some that could be considered micro.


If you are like most cyclists, then sooner or later you will end up in a situation where you need a mini-tool and don’t have one. Usually this is the turning point that sets people on the hunt to find the perfect tool in an effort to avoid reliving this common rite of passage. In an attempt to help people on their quest we have been working hard to create better tools that will help cyclists get out of routinely sticky situation; like having a bottle of wine and no way of opening it. Okay, this situation may not be routine for everyone but it is just one more thing we thought of helping you with just in case. But I am getting ahead of myself; I’ll fill you in on what makes our tools so special to start.

Strength and Precision

Made from the same grade of chrome vanadium steel used in professional shop tools, the bits in our tools are uber strong –somewhat akin to harnessing the strength of superman and using it in a tool, though less difficult. To avoid unwanted stripping, of our bits, we ensure they are incredibly precise by CNC machining each piece to exact specifications. This precision also ensures that they stay tight and rotate smoothly. It makes for a good tool that will last a lifetime.

The little things

Offset profile plates, hourglass chain tool and metal tire levers, oh my. If you were to take all of these things and put them together into one package, something only someone with a brain would do, you would be ready for almost any adventure, so long as you had the courage and heart to complete it. The offset plates allow us to put more tools in a thinner package. The chain tool works on any chain and includes universal spoke wrenches. Finally the metal tire lever is built right into the tool so you always have it. These seemingly little additions help create a tool that will get any mechanical “flying monkey” off your back.

Style and durability – it’s in the finish

As I found out from our product developer not all chrome is created equally. There are good chromes and there are so-so chromes and then there are even abysmal chromes that chip and flake. Because bad chrome is, well, bad we used what some would call the best chrome around and then we added an extra layer of shiny goodness. It is perhaps true that I overused the word “chrome” in this paragraph but I think it was effective none the less.

That something extra

Our Corker tools march to a different beat: the drum of an older time, where brass and wood adorned items of fine quality. You will notice their look first; strong attention to detail including antiqued rosewood sides and brass plated bits. But what really helps them stand apart is their corkscrew –hence the name. For years mini-tools have provided openers for beer, but have neglected those that enjoy the connoisseurs of crushed grapes. We have finally righted this most grievous of oversights, because we believe that all cyclists should be able to access their beverage of choice.
There you have it; an overview of our cat, out of the bag and on web so that next time you have a mechanical problem or a bottle of wine in need of a corkscrew you will know that somebody has thought of you and your situation and made a tool to get you out of it. The rise of the mini-tool, has been slow and steady but we think they are finally ready to take their place on every ride you go on, because these tools are special.

The Lowdown on Axiom’s new Gear

Tuesday, July 20th, 2010

Two new videos: one from mtbr.com and the other from roadbikereview.com, feature Andrew Belson, Axiom product manager, as he explains some of the features and benefits of the Axiom gear.

Pedaling through Adversity -Lake Baikal- Part 1: You need to read this… very cool.

Monday, June 7th, 2010

“The beginning of the trip was much harder than we had anticipated.  We struggled for 3 days just to reach the lake.”

On the morning of February 25 we hauled all of our bikes and panniers down 5 flights of a narrow staircase out into the courtyard of the Baikaler Hostel in Irkutsk, Russia to begin what we hoped would be the first ever human-powered winter circumnavigation of Lake Baikal.  Opening the door to the outside was just like entering a walk-in freezer.  The cold air looked like smoke as it poured through the rusted steel frame of the entry way and crept along the seams of the walls like a hungry phantom.  It is safe to speculate that questions arose in all of our heads at that moment regarding the rationality of our proposed plan.  There were many unknowns: the amount snow on the lake, the condition of the ice, the reliability of our equipment, and above all – the effect of sustained cold temperatures on our health.    In the preceding three days I had met with many of my Russian friends and acquaintances who cautioned us to the dangers of Lake Baikal in winter.  The ice of Baikal forms in plates and chunks of various sizes. These plates can press into each other and splinter, forming fields of jagged broken ice miles wide.  Or they can separate, leaving deep cracks covered by snow, areas of thin ice, or even open water.  Several cars disappear into the frozen lake every year, and few passengers survive.  We were told that just a week before we left a driver had gotten out of his van to go to the bathroom.  When he turned back towards his vehicle, it, along with its 3 passengers, had disappeared.  The plate of ice which he had unknowingly parked on had flipped over like a pancake due to the weight of the van upon one its edges.  The ice of Baikal moves at time as if it is alive.  We were advised to respect Baikal’s capricious and potentially dangerous temperament.

www.cyclebaikal.com

Photo: Maikey Lopera

www.cyclebaikal.com

Photo: Maikey Lopera

The day of our planned departure turned out to be the coldest day of a two-week cold snap.  Daytime temperatures were around -38 Celsius.  We were tempted to wait a day or two for warmer weather, but our schedule had already been compressed to 35 days and we couldn’t afford to delay any longer.  We packed our gear and set out.

www.cyclebaikal.com

Photo: Maikey Lopera

We had planned to ride 65 kilometers from the city of Irkutsk to Lake Baikal along the frozen Angara River, reaching the lake in 2 days. It had seemed plenty reasonable behind a coffee table back in Eugene, Oregon.  It turned out, however, that this year had seen an unusually high amount of snowfall, and the frozen river that I had easily ridden my cyclocross bike on 5 years ago was covered with 2+ feet of snow. We rode in the ruts of a track carved out by automobile traffic, our panniers often bouncing off the snow walls, knocking us off balance and occasionally sending us to the ground.

Eventually the track dead-ended at the mouth of an inlet and we made our first camp, covering only about 20 kilometers.

As the sun faded into the horizon we could feel the temperature dropping. Several questions came to our minds: “how cold will it get”, “will all this high-tech clothing keep me warm”, “What are we going to do if there is this much snow on the lake?”  Battling the self-doubt that accompanies any significant endeavor we set ourselves to the task of pitching the tent and getting the stoves lit to make dinner.

It was at this point that we learned that in very cold temperatures liquid fuels such as kerosene and gasoline do not give off enough vapors to be flammable. After holding my lighter directly against the kerosene until I burnt my thumb I was ready to toss the stove into the endless white and eat frozen bread for dinner. Fortunately, Eric was more patient than I, and after tossing a half-dozen slowly-burning matches into the pool of kerosene, the fuel eventually heated up to the point where it gave off vapors, and ignited. Eric became the officially designated stove operator. After a dinner of freeze-dried chicken enchiladas we crawled into our down sleeping bags to await our first night in the Siberian winter.

That night I slept in full clothing: primaloft insulated pants, primaloft insulated jacket, expedition down jacket, and hat – all cocooned in a -25 degree down sleeping bag.  It was not uncomfortably cold, but I had to cinch down the collar and hood of my sleeping bag to keep the cold air from stealing my heat.

The first thing I saw when I woke up was a small patch of light at the end of the tunnel of down created by my cinched-down sleeping bag hood.  Long and jagged ice crystals had formed around the rim and inner 5 centimeters of the down reminding me of the exogorth scene in The Empire Strikes Back.  Emerging from the comfort of the down sleeping bags and facing the morning chores with frozen hands was a challenge.  After every task that could not be tackled with mittens on we had to spend 5 to 10 minutes warming our hands back up.  My preferred method was swinging my arms in circles rapidly while clenching my hands into fists at the top of every rotation.  This seemed to work pretty well, especially if I swung both arms together and jumped up and down a bit to get my whole body working.  As entertaining as this exercise was, it got old quick, and after a couple days my shoulder joints began to ache from overuse.

The amount of snow on the river made us reconsider our plan to reach Baikal via the Angara River. From the inlet where we had camped we would have to push the bikes for 2 long days to reach Baikal. We decided to cross the river in order to reach the road on the north side of the river and ride the automobile route to the town of Listvianka, the most accessible tourist destination on the lake.  We pushed our bikes for 4 hours before reaching the other side.

www.cyclebaikal.com

Photo: Maikey Lopera

The road wasn’t exactly a piece of cake either.  There were some tough hills and with our 2-speed single speed set up it was often the smart decision to push the bikes rather than risk straining a joint or a ligament.  Our equipment was also taking a beating.  The welds on our front racks became brittle and failed.  We lost several hours to gear modifications and repairs.  At the end of the second day we had travelled only 25 kilometers on the road and had still not reached the lake.

www.cyclebaikal.com

Photo: Maikey Lopera

The morning of the third day we arose determined to reach the lake.  We were very concerned about the amount of snow that we encountered on the Angara River.  If there was that much snow on the lake our chances of completing a circumnavigation were non-existent.  Pushing our bikes we could hope to cover at the most 25 to 30 kilometers a day.  We needed to cover 60 kilometers a day.  The success of our trip hinged on there being ride-able conditions on the lake.
We reached the lake in the early afternoon.  The first thing we noticed was a large body of open water where the Angara forms a basin as it flows out of Baikal.  Along the edges of the basin we could see what looked like blue ice in the distance.  We climbed up and around a long bluff before finally dropping down to the edge of the lake and earning our first look at the oldest and deepest lake in the world, Lake Baikal.  Refrigerator-size chunks of blue ice had stacked up against the shoreline and for as far as we could see the mirror-like surface of the frozen lake reflected back at us a confirmation of all that we had hoped for – blue ice!  The expedition was now officially under way.

www.cyclebaikal.com

Photo: Maikey Lopera


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