Archive for August, 2010

Product Profile: Ode to the mighty fender, the hero of wet weather riding.

Tuesday, August 31st, 2010

Today was the first day in a long time that Vancouver has had a serious dose of rain. This of course got me thinking about staying dry which then turned my thoughts to fenders. We make fenders, I thought, so why not do product profile on our fenders. And here we are, it’s still raining buckets outside, and I am going explain why fenders are your best friends, or will be soon – once you get to know them a little better.

Rather than writing a short novel about fenders I figure it is a good idea to focus on just one: the Rainrunner fenders. I know, we were very creative with the name, but there is little doubt about their purpose this way, since they may be found most useful in the rain it was an easy name. I must admit that setting up fenders is not my favorite pass time, but once they are on, they work wonders in avoiding the dreaded skunk tail and inappropriate face dousing during your ride. And if you want to go on group road ride in the rain, you’ll need them to avoid angering your fellow riders.

There is a dizzying amount of choice when it comes to fenders. Like trying to order a coffee from Starbuck’s for a pedantic friend, it can get a little confusing. To avoid this confusion, we tried to make one set of fenders that solved numerous problems that confronted cyclists hell-bent on staying a little dryer than their friends.

Fit is everything: If they don’t fit your bike you can’t use them

Not every bike is built the same. Some have disc brakes, some have suspension forks and some have eyelets to mount your fenders and some don’t. It would be wrong to discriminate so we worked out solutions to these fit conundrums and we even include them with the fenders.

Axle-Runners are adapters that mount on your bicycles quick release to give your bike eyelets where no eyelets are found: they’re like Geordie La Forge’s visor, but for your bicycle. Okay they are nothing like his visor, I just wanted to make a Star Trek reference somewhere in this post. Check.  But they do let you mount these fenders on virtually any bike; they are even handy for bikes with disc brakes.

These fenders also include Disc-Runner’s: alloy adapters that thread into your bicycles eyelets proving clearance for disc brake calipers. It’s a simple solution that brings dry results to sopping wet cyclists with disc brakes.

Safety Third: Being seen is always important

When you are riding with fenders, visibility tends to be on the low side. It’s darker and that makes it more dangerous. Okay, safety is actually first, which is why we teamed up with 3M to add 3M Reflex, reflective stripes on the Rainrunner’s. When it’s bright outside this charcoal grey stripe appears to be an unassuming, mild-mannered stripe, just like any other stripe. But once the bright light fades, this stripe springs to life providing reflective protection from vehicle attacks – think Clark Kent and Superman and you’ll get the picture.  It’s very cool technology that gives cyclists the added protection of being seen in low light conditions.

A true friend doesn’t spray their friends in the face

There were a lot of people that used to hack up their waterbottles and attach them awkwardly to bottom of their fenders. The reason: to avoid spraying their friends in the face. We wanted to stop the needless butchering of water bottles in the cycling world and we wanted to avoid spraying our own friends when we went on group rides. That is the story of how Backdraft mud flaps came to be. It’s a clean and simple solution that avoids water bottle genocide and keeps friends happy. That’s right we help friends stay friends.

You probably would never have believed that fenders could have something in common with both Star Trek and Superman, and they don’t. That would be stupid, unless we had special edition Geordie La Forge and Superman fenders – that would be cool. But I digress, what we do have are fenders that make life easier and dryer for riders that ride in any weather. Hopefully we have solved some of the world’s fender problems along the way. All hail the unspoken hero of wet weather commuting – the fender.

Bike Style Tour: Experience Cycling, Fashion and Party

Friday, August 27th, 2010

Soon, very soon -as in next Thursday-  the Bike Style Tour will kick off in Toronto Canada. You may be wondeirng what a Bike Style Tour is, and who could blame you? Not me. This tour is  at its core a good time; a gathering of like minded cyclists to enjoy riding, style, culture and great conversations. It is a party, a ride and an experience wrapped in one exceptionally stylish package that will visit three of Canada’s most cycling-centric cities – Toronto, Montreal and Vancouver. Axiom has signed on as one of the tour sponsors and will be at each stop along the way. What else can you expect, you might be wondering? Well, check out the website, and have a look at the ads below, but if you really want to get the full experience, you’ll just have to go to the events.

Product Profile: 2011 Axiom Panniers and Bags

Tuesday, August 17th, 2010

You may have heard some rumors and mumblings floating around the interweb claiming that Axiom is updating its bag line for 2011. Well, it’s true, we have taken tried and tested pannier, trunk, seat and bar bags and upped their game to what we think is the next level. Here is a quick review of what we did and why.

The goal was to keep everything that had made our bags so popular to begin with (quality, replaceable hardware, lifetime warranty) and add new functionality and features while refining some of the things that were not so popular. We looked at all of the feedback we had received from consumers, dealers and distributors and used that as a starting point. There were three major focuses for the 2011 product and a bunch of smaller changes as well.

The three key points are the shape, mounting system and fabrics.

Shape

Our product developers used 3D modeling to integrate an aerodynamic shape into our bags. We kept similar volumes while creating bags that produce less drag and keep weight closer to the center of your bicycle which improves performance when riding with panniers. We call it “Streamliner” -get it? –  because it streamlines the bag and it integrates well with our super-slim Streamliner racks.

Mounting System

Our old system worked really well; it was simple, minimalistic and functional, but not everyone was a fan. For 2011 you will find that our panniers feature a new hybrid system that uses our tried and true “Tie-Down” heavy duty bungee and combines it with Rixen & Kaul Vario hooks and Flip locks to offer simplistic, reliable mounting. And because we still believe that the greenest product is one you don’t throw away, we made sure that all of the hardware in our system is secured with bolts instead of rivets so that it is replaceable.

Fabric

In our quest to use ethically sourced materials in our equipment, we continue to build our bags with premium South Korean fabrics. These fabrics exceed the most stringent environmental standards around. They are also free of and heavy metals and VOCs (Volatile Organic Compounds) which are known to cause cancer and respiratory illness in humans. This means that our bags are better for everybody that comes in contact with them: from manufacturer to dealer and end consumer as well.  This may sound odd, but go ahead and smell our bags; you’ll notice they don’t really have a smell, because they don’t use harsh chemicals or dyes while making them. Good for you, good for the environment and good for cycling.

What else?

Besides the big stuff we busied ourselves with fixing any little sniggles that had people talking as well. Things like shortening the straps so they don’t flap around, adding new storage solutions so you carry more stuff and refining the look of our bags to add aesthetic feel to the function.

The new bags are definitely a step forward for Axiom. But I suppose in the end you will have to be the judge of that when they come out in 2011. I do know that a lot of time and attention to detail was put into creating these bags so hopefully you will like them as much as we do.

Cheers

Two Wheels Shape My Life

Thursday, August 5th, 2010

Sweet, speed embraced freedom
Nothing is as fast as me; two wheels speeding through concrete jungles
I am an urban warrior beating the rat race
As we dodge, duck and weave through a steel stampede, I can’t help but smile
A gap opens and I push the cranks harder just squeaking through

Mother Nature throws her worst at me
Wind whips my face and sheets of rain cascade down trying to hinder me, trying to crush my spirit
I am defiance:
I defy convention,
I defy stereotypes,
And I defy her cold grip to find pure exhilaration
I find focus in the speed, nothing can slow us down, and the rain chills my lips and splashes on my exposed teeth as I grin
Pedal Harder

Winding miles of twisted trails wrap their way around the desolate mountain side
My legs burn, heart pounding, lungs straining for air
Together we dance, my bike and I
Poetry in motion
Flowing, fluid movement, every ounce of energy moves me forward
Across vast landscapes I gorge on the sights, smells and sounds
Turn a corner and roll over the precipice
The descent begins, I dive into bliss

Living in these moments
Two wheels shape my life, my identity
Ups, downs, twists, turns, drops and leaps of faith
On my bicycle I find focus!
I find truth!
I find emotion!
This is my ride, my life and my passion
This is why I love my bike.

Something I wrote as a brochure intro, but it was too long so it never saw print. Rather than see the copy go to waste I thought I would post it here.

-Cadeyrn


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