Archive for the ‘Opinion’ Category

Smile, you’re on a bicycle :)

Monday, July 19th, 2010

It was a hot summer afternoon; the sun beat down on the helpless city, relentlessly pushing the mercury higher and higher. Waves of heat poured upwards from the hot blacktop of the streets as drivers sat in their air conditioned cabins, insulated from the burning sun. I was desperately trying to navigate the twists and turns that made up this impossible city labyrinth. I had to meet my sister, who was visiting for the weekend, but fate had carefully arranged a strategic barrage of accidents and backups that would inevitably make me late for my meeting. I had the A/C cranked and was moving at a snail’s pace, I could feel my frustrations begin to boil over, the lid was about to pop.

From the corner of my eye a bit of motion caught my attention; I turned my head to see a cyclist glide by our car with a sly smile spread across his face. He was riding an old, beaten up mountain bike that looked like he had just pulled it out of his garage, where it had sat, unused for the last decade. His old used-to-be-white helmet was certainly not safe anymore and sat crookedly to the left and back of his head. It was blazing hot outside of the car, but he was smiling and I was ready to pull my hair out. I have never missed my bicycle more than at that moment then and there.

When the weather is nice and the traffic heavy there are few better places to be than on the seat of a bicycle. Always quicker than a car and seldom as frustrating as dealing with the masses of angry, impolite drivers, the bicycle is the way to travel. As city’s invest more money into bolstering infrastructure for cyclists it becomes easier and easier to leave the car behind and take the bike instead. And through the efforts of local cycling organizations and active cyclists we are seeing cities take action, creating more inviting places to ride.

On that hot, summer afternoon as the cyclist coasted by me with a smug grin on his face, I was reminded that riding a bicycle in summer is one of the best ways to avoid stress in the city.  Not only that, but you will always feel better after a ride. It’s not always possible to ditch the car for pedals but when you can, I guarantee that you’ll be all the better for it. This is one of those moments that always creep into my mind when I hop on my bicycle, and I almost always find myself smiling when I think about it. Because when I pass the cars stuck in traffic I know why the cyclist was smiling that day.

See the world around you: why you should ride with a mirror.

Thursday, May 20th, 2010

Fastflash DLX Mirror

Every time I read through the news, which is daily, it seems there is a new and disturbing article about an accident involving a cyclist and a vehicle, the cyclist always loses. What I find troubling is how many people are oblivious to the extra safety precautions they can easily take to avoid being another unfortunate and possibly preventable statistic.

Cycling Mirrors are not usually a very exciting subject. They often conjure the image of a dorky rider with a reflective vest, a helmet pushed far back on their head –displaying a good amount of forehead- and a milk crate secured with faded bungee cords on a rusted pannier rack –I apologize if this describes anyone reading this. Okay, that’s not true a lot of people use mirrors, but certainly not the majority.

But if you commute by bicycle they are an important safety item. Cars and the bicycles motorized cousins, the motorcycle have figured this out, even fighter pilots use mirrors (watch Top Gun closely, Tom Cruise has one in his plane), and we all know fighter pilots are damn cool, but in the cycling world the common mirror remains firmly in the realm of cycling nerds. They are clumsy, awkward and often just get in the way. I think that Axiom has a solution to all this nerdery, and lack of safety with its new FastFlash DLX Universal Mirror, and I’ll tell you why.

See the World around You: a Mirror is inexpensive safety

Have you ever noticed that when you do a good and proper shoulder check you tend veer a bit to the side of where you are looking, it might just be me but I think that could be dangerous. This is a normal tendency; you go where you are looking, but it could lead into the path of danger –also known as a vehicle. A mirror can help prevent you from straying into traffic, with a quick glance you can make sure the coast is clear, shoulder check for extra safety and then make your move. The mirror is an inexpensive way of keeping yourself out of harm’s way, and off the grill of larger vehicles.


Mount it Anywhere, I mean anywhere

The Fastlash was designed to be mounted anywhere and everywhere. You could probably use that as a party trick if you wanted, but it also means that no matter where you want to mount it you can. With more mounting choices than a Starbucks has coffee, you can make sure that you have the best position possible for your mirror. They can mount on: flat bars, moustache bars, cruiser bars, road bars, road brake hoods, over road tape, aero bars, 31.8 bars, and too many other places to mention here, you get the picture though.

Convex or Super-Convex that is the question

Well, maybe not the question but a question none the less. A regular convex shape gives you a medium-wide field of view and better long distance magnification; great for roads in areas with less traffic. Super-Convex shape for the widest field of vision possible, this is ‘most good’ for urban areas with higher density traffic. The optics have been designed to be free of any inconsistencies or ripples that you might normally find in a cycling mirror, and they have been given a treatment to make them scratch and shatter resistant.

Mirrors are inexpensive, they can help you avoid veering in front of traffic and give you a clear view of the world around you, how can you lose? Getting a mirror for your bicycle seems like a small price to pay for a lot of extra safety, but maybe that’s just me and I don’t like the idea of being a hood ornament.

Spring Tune UP: Is your bike ready to ride?

Thursday, May 13th, 2010

This morning was one of those mornings. To start things off I couldn’t find my arm or knee warmers or gloves for that matter, then the presta valve on my rear tire literally blew off as I was filling it with air, leaving me to change a tube in the cramped storage room of my building. To top it off the gears were out of whack and I dropped my chain in the first two minutes of my ride -sigh. The net result was me being half an hour late for work. It was all my fault, I know, I hadn’t taken the time to give my normally trusty ride its spring tune up to make sure both of us were ready- oops.

I don’t want to sound like a bad midnight infomercial for tune ups but… “don’t let this happen to you” – now imagine yourself on the side of the road with an exaggerated look of frustration, shrugging your shoulders- and enter voice over “Get your spring tune up, NOW!” This sounds like common sense but taking the time to make sure your bicycle is in sound working order before your first ride can save you time and large piles of frustration.

Your best chance at success, unless you really know your way around a bicycle, is to take your bike to a shop. If you are reasonably sure that your bike is ready to roll and confident in your own skills then you can give it a once over yourself before your first ride. Check tire pressure, make sure your quick releases are tight, lube your chain and make sure nothing has come loose. But remember if you try and fix it and make it worse, it will be more expensive to get someone else to fix your mistakes. If its been a while and your bike needs a little more love or you want someone else tune your bicycle, then wheel it by your local shop and get a professional to give it a once over and the tender loving care it deserves.

The extra effort will make sure that your gears are shifting properly, your brakes will brake properly and most importantly that your bike is safe to ride. It may seem like a pain in the butt, but as I was poignantly reminded this morning it is a small price to pay to avoid a the cursing, stomping and generally unpleasant experience of dealing with repairs as you are about to go for a ride. Trust me.

A Bicycle can be a Powerful Thing

Monday, April 12th, 2010

It would be hard to say just how many inspirational conversations have been sparked between friends while enjoying a beer after a great ride; the number is probably in the trillions or even kajillions. It really isn’t important, but on just such an occasion a few years ago, a friend who worked at a bicycle shop at the time and I were discussing how cycling can change lives when he told me an interesting story about one of his customers.

On a lazy Saturday, spring afternoon, a year earlier a customer (I have no idea what his name was but let’s call him Mike) came into his store looking for a bicycle. Mike was large man and his physique could only be described as round. Mike was having health problems on account of his rotund appearance, and needed to change his bad habits quickly. At his size, well in the 300lb range, running wasn’t much of an option and dawning a Speedo to burn the calories posed certain aesthetic challenges so he decided that cycling was the key solving his problems.

Mike had a plan: He was going to leave his car at home and every chance he had, and he would use his bicycle to get around. This would burn extra calories and help him shed his extra pounds. He bought a bike that day and vowed to begin his new pedal regime on the Monday. My friend thanked him and watched Mike as he drove away with his new bike stuffed into the trunk of his car. He figured that would probably be the last he saw of Mike, but it wasn’t.

A week later, Mike rode, and awkwardly dragged his bicycle into the shop. His face was bright red and covered in sweat like a large, wet tomato, but he was beaming: “I rode my bike everyday this week,” he wheezed with a bright smile, “It’s getting easier.” That’s all he said, Mike turned, left the store and rode away. Again my friend figured he wouldn’t be seeing much of Mike after that.

But he saw Mike almost every day, riding all over town. Every few weeks, Mike would stop by to get a tune up or new part and each time he did he was noticeably smaller. Every time he stopped in he was a thinner, more energetic and happier. By the end of the summer he was in great shape.  No matter where Mike was going he rode his bicycle. His bicycle had changed his life.

I heard this story about ten years ago. I lost track of my friend long ago but the story he told me about how a bicycle changed one of his customer’s lives stays with me to this day; once in a while I retell it over a beer after a great ride. A bicycle can be a powerful thing, and riding one can change almost anyone’s life.

How about you, do you know anyone who has had their life change for the better because of a bicycle? If you have, tell us your story and we’ll post it here on the blog for the world to see. Hopefully it will inspire someone else to leave their car at home and ride a bicycle a little more often.

See it again for the first time: Why cycling is the only way to see your city.

Monday, February 15th, 2010

When you are speeding by, behind the wheel of a car, hopefully paying attention to the task at hand -aka driving- you miss many of the sights your city holds. Architecture, art, scenery, and more zip by; you may never fully get to know your city in a car. But luckily there is such a thing as  bicycle, and one of the best things about cruising around the city on one is that you get to take in the full experience. You can stop and enjoy the sights, people and sounds with a richness you just don’t experience by car.

A couple of weeks ago Dustan, the Norco Marketing Coordinator, and I went downtown to get a few pictures and managed to stumble across a  host of interesting places that you just wouldn’t see unless you were traveling by foot or pedal. Being that there is a major event in our city right now and led by the fact that everyone likes to look at pictures I thought I would share some of the images we managed to get while downtown.   Hope you Enjoy!

Cadeyrn_Craig_Axiom_Mace_Indie Shoot (1 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (5 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (4 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (3 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (9 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (10 of 28)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (10 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (16 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (17 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (18 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (29 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (30 of 32)Cadeyrn_Craig_Axiom_Mace_Indie Shoot (32 of 32)

It’s our Sport:Do you put your best pedal forward for cycling the brand?

Thursday, January 28th, 2010

At the base of a busy mountain road just outside Vancouver BC, eight cyclists stood casually straddling their bicycles in the middle of a busy traffic lane. The exciting road offers a steep winding ascent with beautiful panoramic views of the city below, and, if you choose, a blazing descent back down to the city. It is a popular mountain for riding, driving and sightseeing, and the road often experiences a steady stream of traffic. But here were eight riders holding their position in the middle of the road, oblivious to the frustrations they caused around them.

Facing each other in a haphazard circle they were deep in the thralls of jovial conversation. Drivers continued to pull up and shoot fierce stares at the cyclists as they stood, blocking traffic only feet from a parking lot on one side and a quiet side road on the other. New riders sauntered up to the group and the circle expanded, taking up more of the road.

A line of formed behind the riders and the visibly angry drivers were making hurried and abrupt hand movements, a couple let out a brief honks that tore through the conversation, ending  in a second of silence. A couple of riders slowly turned their heads and looked uninterestedly at the noisy drivers and then went back to their conversation. Watching this you couldn’t help but shake your head; these are the riders that give cycling a bad name and fuel the fires against our great sport.

Cycling is after all is a brand, and as we push for more support and greater involvement from individuals and communities alike every impression we make counts.  On this day the people passing the pack of riders left, no doubt, with a sour taste in their mouth about cyclists. Their actions followed the old adage of ‘a few bad apples.’ This was an isolated incident but similar iterations occur daily and stress the already shaky relationship between riders and drivers.  There is no shortage of stories where an angry driver takes their frustrations out on a cyclist; in the game of bike against car the car will always win.

Every interaction between riders and non riders, every exposure and experience will influence perceptions of our sport and the people involved.  Whether leave with a positive or negative impression is up to individuals and how they decide to act. Sometimes, common courtesy or the lack of it can speak louder than you think. On that exceptional fall morning all the riders had to do was move a few feet off the main road and they would have avoided the many negative impressions their actions created. It’s our brand and it’s our job to help people love it -not hate it.


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