Archive for the ‘News and Events’ Category

How to dress for a winter photo shoot:Bring Warm Clothes

Friday, December 11th, 2009

One thing all year round cyclists wrestle with is how to dress for the less than ideal weather winter brings. How many layers do you need, should you wear a soft-shell or not or maybe how warm will leg warmers keep my legs? The true answer depends on the rider. But what if you needed to get some pictures of cold weather commuting? Well, I think we just found out, possibly at the detriment to some of our bodily appendages.

WinterRide1

A few days ago, our product designer rolled by my cubicle and told me he needed some cold weather commuting pics for an upcoming catalog. The weather looked like it would be sunny and cold for the next week so we started putting it together for Tuesday morning. The goal was to get frosty looking pictures that just looked cold, pictures that made you shiver when you saw them. What better place than down by a river we thought. The cold air wicking moisture off the river would coat the sides in a dense frost.

Plans were put in motion. We pulled two staff members as models (Jon the Norco team coordinator and Roy our product developer) got some gear together and arranged to meet our photographer down by a river at 7 am.  Many a Chris Farley, SNL joke was then thrown around about living in a van down by the river eating government cheese.  Once a few, rather poor, imitations were out of the way we loaded up the vehicles for the next day and went home.

09.Andy.AxiomWinter021

The next morning my alarm went off at 5:30 am and I was reluctant to pull away from the warm grasp my bed held on me. Dragging myself out of its clutches I readied myself not realizing how cold it was outside. When I awkwardly stumbled out of my door with two full back packs, I was punched square in the face by the chilling morning air. I ran across the street and hopped into Jon’s warm truck and we headed off. Luckily Jon brought the lifeblood of the cycling world, coffee and so we enjoyed a caffeine laden ride to the river.  When we arrived at the parking lot the temperature was nicely below freezing, frigid some would say, but we unloaded our bikes turned on the lights and pedaled along the dark gravel trails to get in place to capture the early morning light.

09.Andy.AxiomWinter024

As we pedaled along everyone took turns remarking on just how cold we all felt. Roy, who had pedaled 30km (19 miles) to meet us that morning, had been fine on the ride but was quickly cooling off now that we were cruising along the river banks. Jon and I, who had been in a warm truck drinking hot coffee, only a few moments earlier felt the cold right away. For the next three hours it would only get worse, to the point where Jon’ legs went into spasms when we got back to the truck, fun. But we got the shots and we probably learned a few things along the way.

Here are some things to keep in mind when dressing for a ride. We were all too cold to be standing around trying to get pictures but if we had been riding, which is the real worry for most people, we would have been fine. Here is what we know:

First: I stand by the fact that shoe covers are awesome, I love them and I’m not afraid to admit it. Second: Wear layers; start with a base layer, then a warmer mid layer and then something to cut the wind, for dry days soft shells are great, they are warm windproof and comfortable. If you want to read more on outerwear follow this link to an earlier article on dressing for bad weather. Third: Thin beanies that will fit under your helmet make a big difference and still look okay. Fourth: arm and leg warmers are also as awesome as shoe covers, I wrote about them in an earlier post. Finally: if you are going on a photo shoot in winter, I know the chances are slim but I thought I would add this anyway, bring a lot of warm clothing; down is awesome and packable and you’ll be happier than the people who didn’t.

I thought I would close this post with a few of the pictures we got.

09.Andy.AxiomWinter02309.Andy.AxiomWinter04409.Andy.AxiomWinter165

Have we lost our minds: Is Wearing a Helmet Uncool?

Thursday, November 19th, 2009

It seems like a no brainer: if you enjoy your ability to engage in coherent, cognitive processes and you ride a bicycle you should wear a helmet. But the old adage appears to be true, ‘common sense ain’t so common.’ At least not these days. It is fairly common knowledge that in the event of a crash a bicycle helmet can save your life and prevent you from becoming a human vegetable. But have a look around many cities and you’ll notice that it seems fewer riders are taking the simple steps -like putting them on their heads- to wear these life saving devices. More often than not you’ll see the helmet strapped to the handle bars, and I am not sure that they will do there job there. It would seem that helmet use is facing a rapid decline, but why?

Before you get up in arms about the fact that you still wear your helmet and many people you see are wearing helmets, let me just say that I am not insinuating that everyone is opting out of using cranium protection systems, but a lot are. And it just may be because it’s cool not to wear them.

There are a lot of people that are riding away without their helmet and it may be because people love to follow trends, cool trends set by others. And what could be cooler than movie stars? Movie stars like Gerrard Butler, Famke Janssen, Anna Paquin and even Arnold Schwarzenegger have been spotted riding without their helmets. How can common sense ever hope to beat the terminator. Somehow someway something has to change but my question to you is how can we make the helmet cool again, how can we make wearing a helmet something people want to do? Anything uttered by authorities or parents is  automatically uncool so we have to appeal to something else, a higher level of reasoning that can convince people that wearing a helmet is better than cool, it’s lifesaving. There is no simple answer or solution, making it the law seems to have been ineffective and it could be argued that many intelligent people are not wearing helmets, so it isn’t an intellectual deficiency. Not that irrational behavior has ever held intellect in high regard.There is a distinct gap between knowledge and action and the solution lies somewhere in bridging that gap…

On that note I leave you with a question: What do you think would make people change their behaviour and strap a lid on their heads?

Just because it’s Friday doesn’t mean you should stop riding your bicycle.

Friday, November 6th, 2009

Friday is here, thankfully, and even though Bike To Work week goes until Sunday, for most of us the work week is over, therefore negating the need to bike to work -obviously. But that doesn’t mean you should shove your bike back into the shed or hide it down in a dark corner of your basement and hop back in your car until the next bike to work week. Hopefully if you have been biking wherever you needed to go this week you now feel that you might park your car a little more often and get out and enjoy the ride. If you weren’t riding your bike this week, well, you probably have your reasons. Maybe you’ve seen others riding to work this week and now you might consider taking your bike to work the next sunny day you have.

Next week I’ll try and put up two posts, if the time presents itself, but that’s my goal. Look for a quick post on the virtues of warmers and covers (arms, knees, shoe etc…) and perhaps one on demystifying your derailleur’s.  Here are a couple more pictures from the week.

Happy Friday!

RTWW21RTWW81RTWW40RTWW59

Bike to Work Week: Update

Wednesday, November 4th, 2009

The van rolled up just after six am. As I opened my front door the cold air slapped me in the face, snapping me awake. I was already looking forward to the warming powers of a nice hot cup, or three, of coffee. I hopped into the Norco van and we headed out to find the Starbucks and pick up a big vat of coffee to warm the cold, early morning commuters on the third day of Bike to Work Week. Our mission was to offer tech support, coffee and a snack to the passing riders.

Arriving at our station at 6:30, coffees in hand we quickly set up the tents, work stands etc… to help the brave early morning commuters. This morning we were situated at the foot of the Pitt River bridge in Pitt Meadows, a part of the Tri-City area of Vancouver. As the sun poked its head up over the horizon we waited for the riders to show.

Shortly after 7 am they began to trickle through, stopping for coffee and a bit of conversation it was obvious they appreciated a little bit of warmth on this cold morning. Only a handful of riders came out but every one had a smile on their face, which was more than I could say for the throngs of drivers sitting behind the wheel of their cars as they inched their way through morning traffic.  That’s the beauty of riding a bike; almost every day is a good day when you are on your bicycle.

Check out some the pictures from this morning below.

RTWW25RTWW35RTWW42RTWW44RTWW47

Bike to Work, Bike to School, Bike Everywhere: It’s Bike To Work Week

Tuesday, November 3rd, 2009

Here in Vancouver it’s bike to work week. Time to leave the car at home, pull out your trusty bicycle and pedal your way to work, school or wherever you may roam. Sorry, I am listening to Metallica’s Black Album right now which has nothing to do with this post other than the song “Wherever I May Roam Just Came on. I digress though. In the Pacific Northwest we’re pretty lucky because there are really only a few days a year we can’t use our bikes to get around. The Vancouver Area Cycling Coalition (VACC) made the decision to hold Bike to Work Week in November, a time when most people wouldn’t imagine riding, to show people that it’s possible to ride in almost any weather, so long as you are prepared.  Two days in and the weather has been great, making it easy for people to get on their bikes. All this week you’ll find the Axiom and Norco crews out and about around the Vancouver area providing tech support and warm coffee for passing riders.  Check out some of the pictures from this morning below and if you live in the Vancouver area we’ll see you out there this week.

Pedal Forward!

btww_01BTWW_01 015BTWW_01 025BTWW_01 034btww_02

Here comes the rain: Are you ready?

Thursday, September 3rd, 2009
09.kj.comute.ax.238

Photo: cyclestudios.com

Last night I woke up suddenly.  It sounded as though the heavens were falling. It rained proverbial cats and dogs. I wasn’t sure what was going on at first but the noise certainly woke me up quickly.  And in my sleepy haze it took a few seconds before I realized –it was raining, and hard.  You don’t want to hear it and I can barely admit it to myself but summer is almost over. I’m not trying to be a pessimist, I love winter, but most people fight tooth and nail to hang on to that summer feeling.  But I have a question: Are you ready for the changing seasons?

It seems like only a week ago I was stripping the fenders off my commuter and enjoying my daily ride, basking in the sunshine.  Wow, does time ever fly! I know not everyone had the summer we did here in Vancouver, but I only vaguely remember it raining twice. Not to rain on anyone’s parade but usually we end up reaching a fairly consistent rainfall throughout the year and with fall nipping on our heels it’s almost time to start thinking about… dare I say it? It’s almost time to start thinking about wet and cooler weather riding gear.

Okay, no one wants to admit that summer is coming to an end, but nothing is worse than waking up ready for you commute only to realize that it’s cold and pouring rain outside, and you don’t have the right gear for the ride. But what is the right gear?

I learned a few things last May when I started doing a 64km commute a couple of times a week. The learning spanned a couple of days and the curve was steep; I suffered on those cold, wet days while I was getting the hang of it. But I figure I can help others avoid the mistakes I made with a few tips.

For cooler days remember the key word is ‘warmers.’ Get yourself leg and arm warmers, trust me they work wonders, keeping your knees and elbows warm makes the ride much more comfortable. Shoe covers are a must, sure they may not look super cool, but wow they are necessary – it took an hour for my toes to regain feeling after my first long commute. If you are going to be riding in the rain, even on occasion then get waterproof shoe covers. Finally warm, waterproof gloves and a Thermal Beanie that fits under your helmet will make sure you are stoked to ride even in cooler temps.

Next if you are going to commute in the wet, make sure you have full coverage fenders, they will protect you and your bike from road grime, rocks and debris. You’ll also want to get a waterproof jacket and pants, breathable is best but you can get inexpensive rain gear that will do the trick, especially for shorter commutes.  Make sure that the bags you carry your gear in, whether they are panniers, a messenger bag or a backpack are fully waterproof, showing up with a wet change of clothes can really ruin your morning.  On colder days layer underneath your waterproof gear to make sure you are still warm and dry and you can use fewer layer if its warmer on your ride home. Finally wear sunglasses with lighter tinted lenses; coming down a hill at mock chicken and being blinded by rain can end poorly.

Don’t worry there is still some summer left but it’s good to be ready for when it changes, Mother Nature can be unpredictable at the best of times. The list above is quick and dirty, and meant to get you thinking about the months to come so you are not caught unprepared.  I’m sure I forgot something but I’ll try and provide more updates when summer really bows out to the fall weather.

Keep on riding the good ride.

Cadeyrn

Good Times, Great People and a Great Cause

Thursday, July 9th, 2009

This past weekend (July 3-5th), the crew from Axiom Gear was on Vancouver Island in the beautiful city of Victoria, supporting the 2009 Northwest Tandem Rally. This event drew approximately 700 people (or 350 Tandems!) to the provincial capital for a fun weekend of supported rides all around the region.

2009-northwest-tandem-rally-006-2

The goal of the NWTR for 2009 was to raise money in support of finding a cure for cancer.  At the end of the weekend, organizers reported that with the help of all the riders, and supporting sponsors like Axiom, the 2009 NWTR will be sending the British Columbia Cancer Foundation a cheque for approximately $30,000. Not bad work for a great weekend of Tandeming in and around beautiful Victoria.

2009-northwest-tandem-rally-017

The event drew a diverse group of enthusiastic tandem riders. There were tandems of every description from two, three, four and even five person tandems. If you were to pick a word to describe the weekend it would have to be “Custom:” custom bikes, custom roof racks, custom accessories, custom everything. There were even full custom carbon tandems with top of line components, dressed in custom paint schemes. But the weekend wasn’t just about the bikes it was about getting riders together and enjoying great rides.
2009-northwest-tandem-rally-004-2
The event was a success; the weather cooperated and the spirited group had a great time on the fully supported rides, which came in three levels to accommodate everyone from novice to experienced riders. Combine great people, great rides all for a great cause and it’s hard not to have good time. It was a great event to be a part of and be able to support.

Happy 4th of July!

Friday, July 3rd, 2009

There is something special about riding a bicycle; it can change a familiar landscape into a playground, reduce grown adults into giggling children and can be welcome escape from just about anything that ails you. Sometimes it feels like, one pedal stroke at a time, you shed all of the little problems and worries that life recklessly throws at you. On a day that is about independence and freedom, hopping on a bicycle and going for a spin seems all too fitting.

Get out there this weekend and experience the freedom of riding. Take your family on a ride. Go explore somewhere you’ve never explored. Ride like you’re a kid again. Take your bike to watch the fireworks or ride to a picnic. Cruise around the park with a loved one. Smile, laugh, pedal and repeat until your content. A bicycle can be a powerful thing so get out there and ride.

Enjoy your 4th of July and keep your wheels spinning.

comfort062309_325

Photo: Derek Vanderkooy

Northwest Tandem Rally; Two wheels, two people and too much fun

Thursday, July 2nd, 2009

This weekend Axiom will be partnering with Rider’s Cycles to support the 2009 Northwest Tandem Rally, NWTR for Short, in Victoria BC, Canada. Fourteen years since it’s last visit to Victoria the event, which takes places from July 3 -5, should be a blast for the 800 some “Tandomeurs” (not a word I know, but it could be)  participating in the rally.

The NWTR is a grass roots, affordable event attracting riders of all ages from around North America.  Registration begins tomorrow at the University of Victoria and includes a guided ride to the Butchart Gardens. The next day things kick off with a mass start at 9am sharp, it will be quite the site to see 800 + tandem riders stampeding through Victoria. On both Saturday and Sunday the riders will be able to choose one of three fully supported rides; short, medium and long rides are available to accommodate any level of rider.

If you are in the area go and check it out, if you are in the rally then have fun. If you just want to see what it’s all about follow this link to get more information on the event.


Axiom Performance Gear | News is proudly powered by WordPress
Entries (RSS) and Comments (RSS).