Archive for the ‘News and Events’ Category

Vancouver Bike Style Tour

Thursday, October 7th, 2010

Happening tonight at the Calabash Bistro in Vancouver BC.  Check out the poster below.

Tonight is the Night: Bike Style Tour Kick-Off in Toronto

Thursday, September 2nd, 2010

If you are in Toronto and ride a bicycle, you probably already know this, but just incase – we don’t want anyone to be left out -tonight marks the first stop on the Bike Style Tour put on by Momentum magazine. If you are around, you should probably go. The night will kick off with a gallery tour “of the trendy and influential West Queen West neighbourhood” and lead riders back to the Drake hotel where there will be much fun and merryment, all in one place. There will be a fashion show and a DJ and I am guessing a few bevy’s along the way. There will also be cycling industry folk who will be there to talk about cycling and what they do, not to mention they have supplied a few prizes for the attendees as well. And don’t worry about where to leave your rider, there will be a bike valet too. How can you loose?

Here is some more information to whet your appetite for good fun, cycling, fashion and prizes with a great group of people. The Facebook page. And the poster is below. Enjoy! Responsibly of course.

Bike Style Tour: Experience Cycling, Fashion and Party

Friday, August 27th, 2010

Soon, very soon -as in next Thursday-  the Bike Style Tour will kick off in Toronto Canada. You may be wondeirng what a Bike Style Tour is, and who could blame you? Not me. This tour is  at its core a good time; a gathering of like minded cyclists to enjoy riding, style, culture and great conversations. It is a party, a ride and an experience wrapped in one exceptionally stylish package that will visit three of Canada’s most cycling-centric cities – Toronto, Montreal and Vancouver. Axiom has signed on as one of the tour sponsors and will be at each stop along the way. What else can you expect, you might be wondering? Well, check out the website, and have a look at the ads below, but if you really want to get the full experience, you’ll just have to go to the events.

Product Profile: 2011 Axiom Panniers and Bags

Tuesday, August 17th, 2010

You may have heard some rumors and mumblings floating around the interweb claiming that Axiom is updating its bag line for 2011. Well, it’s true, we have taken tried and tested pannier, trunk, seat and bar bags and upped their game to what we think is the next level. Here is a quick review of what we did and why.

The goal was to keep everything that had made our bags so popular to begin with (quality, replaceable hardware, lifetime warranty) and add new functionality and features while refining some of the things that were not so popular. We looked at all of the feedback we had received from consumers, dealers and distributors and used that as a starting point. There were three major focuses for the 2011 product and a bunch of smaller changes as well.

The three key points are the shape, mounting system and fabrics.

Shape

Our product developers used 3D modeling to integrate an aerodynamic shape into our bags. We kept similar volumes while creating bags that produce less drag and keep weight closer to the center of your bicycle which improves performance when riding with panniers. We call it “Streamliner” -get it? –  because it streamlines the bag and it integrates well with our super-slim Streamliner racks.

Mounting System

Our old system worked really well; it was simple, minimalistic and functional, but not everyone was a fan. For 2011 you will find that our panniers feature a new hybrid system that uses our tried and true “Tie-Down” heavy duty bungee and combines it with Rixen & Kaul Vario hooks and Flip locks to offer simplistic, reliable mounting. And because we still believe that the greenest product is one you don’t throw away, we made sure that all of the hardware in our system is secured with bolts instead of rivets so that it is replaceable.

Fabric

In our quest to use ethically sourced materials in our equipment, we continue to build our bags with premium South Korean fabrics. These fabrics exceed the most stringent environmental standards around. They are also free of and heavy metals and VOCs (Volatile Organic Compounds) which are known to cause cancer and respiratory illness in humans. This means that our bags are better for everybody that comes in contact with them: from manufacturer to dealer and end consumer as well.  This may sound odd, but go ahead and smell our bags; you’ll notice they don’t really have a smell, because they don’t use harsh chemicals or dyes while making them. Good for you, good for the environment and good for cycling.

What else?

Besides the big stuff we busied ourselves with fixing any little sniggles that had people talking as well. Things like shortening the straps so they don’t flap around, adding new storage solutions so you carry more stuff and refining the look of our bags to add aesthetic feel to the function.

The new bags are definitely a step forward for Axiom. But I suppose in the end you will have to be the judge of that when they come out in 2011. I do know that a lot of time and attention to detail was put into creating these bags so hopefully you will like them as much as we do.

Cheers

The Lowdown on Axiom’s new Gear

Tuesday, July 20th, 2010

Two new videos: one from mtbr.com and the other from roadbikereview.com, feature Andrew Belson, Axiom product manager, as he explains some of the features and benefits of the Axiom gear.

Pedaling through Adversity -Lake Baikal- Part 1: You need to read this… very cool.

Monday, June 7th, 2010

“The beginning of the trip was much harder than we had anticipated.  We struggled for 3 days just to reach the lake.”

On the morning of February 25 we hauled all of our bikes and panniers down 5 flights of a narrow staircase out into the courtyard of the Baikaler Hostel in Irkutsk, Russia to begin what we hoped would be the first ever human-powered winter circumnavigation of Lake Baikal.  Opening the door to the outside was just like entering a walk-in freezer.  The cold air looked like smoke as it poured through the rusted steel frame of the entry way and crept along the seams of the walls like a hungry phantom.  It is safe to speculate that questions arose in all of our heads at that moment regarding the rationality of our proposed plan.  There were many unknowns: the amount snow on the lake, the condition of the ice, the reliability of our equipment, and above all – the effect of sustained cold temperatures on our health.    In the preceding three days I had met with many of my Russian friends and acquaintances who cautioned us to the dangers of Lake Baikal in winter.  The ice of Baikal forms in plates and chunks of various sizes. These plates can press into each other and splinter, forming fields of jagged broken ice miles wide.  Or they can separate, leaving deep cracks covered by snow, areas of thin ice, or even open water.  Several cars disappear into the frozen lake every year, and few passengers survive.  We were told that just a week before we left a driver had gotten out of his van to go to the bathroom.  When he turned back towards his vehicle, it, along with its 3 passengers, had disappeared.  The plate of ice which he had unknowingly parked on had flipped over like a pancake due to the weight of the van upon one its edges.  The ice of Baikal moves at time as if it is alive.  We were advised to respect Baikal’s capricious and potentially dangerous temperament.

www.cyclebaikal.com

Photo: Maikey Lopera

www.cyclebaikal.com

Photo: Maikey Lopera

The day of our planned departure turned out to be the coldest day of a two-week cold snap.  Daytime temperatures were around -38 Celsius.  We were tempted to wait a day or two for warmer weather, but our schedule had already been compressed to 35 days and we couldn’t afford to delay any longer.  We packed our gear and set out.

www.cyclebaikal.com

Photo: Maikey Lopera

We had planned to ride 65 kilometers from the city of Irkutsk to Lake Baikal along the frozen Angara River, reaching the lake in 2 days. It had seemed plenty reasonable behind a coffee table back in Eugene, Oregon.  It turned out, however, that this year had seen an unusually high amount of snowfall, and the frozen river that I had easily ridden my cyclocross bike on 5 years ago was covered with 2+ feet of snow. We rode in the ruts of a track carved out by automobile traffic, our panniers often bouncing off the snow walls, knocking us off balance and occasionally sending us to the ground.

Eventually the track dead-ended at the mouth of an inlet and we made our first camp, covering only about 20 kilometers.

As the sun faded into the horizon we could feel the temperature dropping. Several questions came to our minds: “how cold will it get”, “will all this high-tech clothing keep me warm”, “What are we going to do if there is this much snow on the lake?”  Battling the self-doubt that accompanies any significant endeavor we set ourselves to the task of pitching the tent and getting the stoves lit to make dinner.

It was at this point that we learned that in very cold temperatures liquid fuels such as kerosene and gasoline do not give off enough vapors to be flammable. After holding my lighter directly against the kerosene until I burnt my thumb I was ready to toss the stove into the endless white and eat frozen bread for dinner. Fortunately, Eric was more patient than I, and after tossing a half-dozen slowly-burning matches into the pool of kerosene, the fuel eventually heated up to the point where it gave off vapors, and ignited. Eric became the officially designated stove operator. After a dinner of freeze-dried chicken enchiladas we crawled into our down sleeping bags to await our first night in the Siberian winter.

That night I slept in full clothing: primaloft insulated pants, primaloft insulated jacket, expedition down jacket, and hat – all cocooned in a -25 degree down sleeping bag.  It was not uncomfortably cold, but I had to cinch down the collar and hood of my sleeping bag to keep the cold air from stealing my heat.

The first thing I saw when I woke up was a small patch of light at the end of the tunnel of down created by my cinched-down sleeping bag hood.  Long and jagged ice crystals had formed around the rim and inner 5 centimeters of the down reminding me of the exogorth scene in The Empire Strikes Back.  Emerging from the comfort of the down sleeping bags and facing the morning chores with frozen hands was a challenge.  After every task that could not be tackled with mittens on we had to spend 5 to 10 minutes warming our hands back up.  My preferred method was swinging my arms in circles rapidly while clenching my hands into fists at the top of every rotation.  This seemed to work pretty well, especially if I swung both arms together and jumped up and down a bit to get my whole body working.  As entertaining as this exercise was, it got old quick, and after a couple days my shoulder joints began to ache from overuse.

The amount of snow on the river made us reconsider our plan to reach Baikal via the Angara River. From the inlet where we had camped we would have to push the bikes for 2 long days to reach Baikal. We decided to cross the river in order to reach the road on the north side of the river and ride the automobile route to the town of Listvianka, the most accessible tourist destination on the lake.  We pushed our bikes for 4 hours before reaching the other side.

www.cyclebaikal.com

Photo: Maikey Lopera

The road wasn’t exactly a piece of cake either.  There were some tough hills and with our 2-speed single speed set up it was often the smart decision to push the bikes rather than risk straining a joint or a ligament.  Our equipment was also taking a beating.  The welds on our front racks became brittle and failed.  We lost several hours to gear modifications and repairs.  At the end of the second day we had travelled only 25 kilometers on the road and had still not reached the lake.

www.cyclebaikal.com

Photo: Maikey Lopera

The morning of the third day we arose determined to reach the lake.  We were very concerned about the amount of snow that we encountered on the Angara River.  If there was that much snow on the lake our chances of completing a circumnavigation were non-existent.  Pushing our bikes we could hope to cover at the most 25 to 30 kilometers a day.  We needed to cover 60 kilometers a day.  The success of our trip hinged on there being ride-able conditions on the lake.
We reached the lake in the early afternoon.  The first thing we noticed was a large body of open water where the Angara forms a basin as it flows out of Baikal.  Along the edges of the basin we could see what looked like blue ice in the distance.  We climbed up and around a long bluff before finally dropping down to the edge of the lake and earning our first look at the oldest and deepest lake in the world, Lake Baikal.  Refrigerator-size chunks of blue ice had stacked up against the shoreline and for as far as we could see the mirror-like surface of the frozen lake reflected back at us a confirmation of all that we had hoped for – blue ice!  The expedition was now officially under way.

www.cyclebaikal.com

Photo: Maikey Lopera

Axiom goes Tweety… Join Us @axiomgear

Monday, April 5th, 2010

It was only a matter of time until we found our way into the twitterverse, but we are there now.  If you are ever wondering what Axiom is up to in 140 characters or less then begin following Axiomgear and find out. Look for news, events and contests to come your way. See you there.

Seattle Bicycle Expo… Will you be there Next Year?

Monday, March 22nd, 2010

Last weekend we packed up a big truck and ran for the border, our destination: The Seattle Bicycle Expo. Seattle is a great city and this year’s expo was an exceptionally excellent place to be last weekend. Hosted at the new cruise ship terminal, it was a little nicer than last year’s venue –though admittedly, it didn’t hold the same, shall we say, weather hazards. This year featured more exhibitors than you could count on ten hands and entertainment from Ryan Leech and Artistic cyclists from Germany, now that was something new. All in all it was an amazing show.

Personally, I had never heard of or seen Artistic cycling, but large crowds gathered for each show and provided loud excited cheers, whistles and hoots for the performers at the end. I would never have imagined standing on the handlebars of a moving bicycle and spinning 180 degrees repeatedly, but that is just what these riders did. Our booth was right across from the performances and gave us a front row seat for the artistic cyclists and Ryan Leech.

For those who have not had the pleasure of watching Ryan ride he always puts on an amazing show, where else can you watch someone bounce in circles on just their front wheel,  on a platform six feet in the air while talking to the crowd –it’s crazy, and very cool. Besides being an amazing rider you should also know that Ryan may be the nicest person in cycling, possibly even the world, making him a great ambassador for our sport. As the crowds gathered for his show you couldn’t help but notice the diversity of the people attending; the place was filled with people who love cycling in all of its fine iterations.

There were everything from hard core commuters, to recumbent, to freeride, touring and more if you could think of a style of bicycle someone was there to represent it. I love going to shows like this it is great to see strong growth in the popularity of our sport, and as infrastructure and support grows it can only get better. Seattle is a great kick off to the new season.

Next March, if you are in the Seattle area and can find the time I definitely recommend you come and check out the Seattle bicycle expo. It will provide excellent stoke, good conversations and interesting performances. It’s definitely worth the trip.

Seattle Bicycle Expo: See you there!

Wednesday, March 10th, 2010

The webpage for the Cascade Bicycle Club reads: “Largest bicycle consumer show in the United States,” and frankly we would be remiss if we didn’t attend – so we will. If you are in the Seattle area or even a bit out of the area and up for a drive, or more fittingly a ride, then come and check out the Seattle Bicycle Expo this Saturday and Sunday at the Smith Cove Cruise Terminal 91.  There is a lot to see and as always you can expect some pretty cool gear to be on display not to mention great people to talk too -we’ll be there after all. Anyway, hope to see you there!

seattlesay2 046

See it again for the first time: Why cycling is the only way to see your city.

Monday, February 15th, 2010

When you are speeding by, behind the wheel of a car, hopefully paying attention to the task at hand -aka driving- you miss many of the sights your city holds. Architecture, art, scenery, and more zip by; you may never fully get to know your city in a car. But luckily there is such a thing as  bicycle, and one of the best things about cruising around the city on one is that you get to take in the full experience. You can stop and enjoy the sights, people and sounds with a richness you just don’t experience by car.

A couple of weeks ago Dustan, the Norco Marketing Coordinator, and I went downtown to get a few pictures and managed to stumble across a  host of interesting places that you just wouldn’t see unless you were traveling by foot or pedal. Being that there is a major event in our city right now and led by the fact that everyone likes to look at pictures I thought I would share some of the images we managed to get while downtown.   Hope you Enjoy!

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