Two new videos: one from mtbr.com and the other from roadbikereview.com, feature Andrew Belson, Axiom product manager, as he explains some of the features and benefits of the Axiom gear.
Archive for the ‘News and Events’ Category
The Lowdown on Axiom’s new Gear
Tuesday, July 20th, 2010Pedaling through Adversity -Lake Baikal- Part 1: You need to read this… very cool.
Monday, June 7th, 2010“The beginning of the trip was much harder than we had anticipated. We struggled for 3 days just to reach the lake.”
On the morning of February 25 we hauled all of our bikes and panniers down 5 flights of a narrow staircase out into the courtyard of the Baikaler Hostel in Irkutsk, Russia to begin what we hoped would be the first ever human-powered winter circumnavigation of Lake Baikal. Opening the door to the outside was just like entering a walk-in freezer. The cold air looked like smoke as it poured through the rusted steel frame of the entry way and crept along the seams of the walls like a hungry phantom. It is safe to speculate that questions arose in all of our heads at that moment regarding the rationality of our proposed plan. There were many unknowns: the amount snow on the lake, the condition of the ice, the reliability of our equipment, and above all – the effect of sustained cold temperatures on our health. In the preceding three days I had met with many of my Russian friends and acquaintances who cautioned us to the dangers of Lake Baikal in winter. The ice of Baikal forms in plates and chunks of various sizes. These plates can press into each other and splinter, forming fields of jagged broken ice miles wide. Or they can separate, leaving deep cracks covered by snow, areas of thin ice, or even open water. Several cars disappear into the frozen lake every year, and few passengers survive. We were told that just a week before we left a driver had gotten out of his van to go to the bathroom. When he turned back towards his vehicle, it, along with its 3 passengers, had disappeared. The plate of ice which he had unknowingly parked on had flipped over like a pancake due to the weight of the van upon one its edges. The ice of Baikal moves at time as if it is alive. We were advised to respect Baikal’s capricious and potentially dangerous temperament.
The day of our planned departure turned out to be the coldest day of a two-week cold snap. Daytime temperatures were around -38 Celsius. We were tempted to wait a day or two for warmer weather, but our schedule had already been compressed to 35 days and we couldn’t afford to delay any longer. We packed our gear and set out.
We had planned to ride 65 kilometers from the city of Irkutsk to Lake Baikal along the frozen Angara River, reaching the lake in 2 days. It had seemed plenty reasonable behind a coffee table back in Eugene, Oregon. It turned out, however, that this year had seen an unusually high amount of snowfall, and the frozen river that I had easily ridden my cyclocross bike on 5 years ago was covered with 2+ feet of snow. We rode in the ruts of a track carved out by automobile traffic, our panniers often bouncing off the snow walls, knocking us off balance and occasionally sending us to the ground.
Eventually the track dead-ended at the mouth of an inlet and we made our first camp, covering only about 20 kilometers.
As the sun faded into the horizon we could feel the temperature dropping. Several questions came to our minds: “how cold will it get”, “will all this high-tech clothing keep me warm”, “What are we going to do if there is this much snow on the lake?” Battling the self-doubt that accompanies any significant endeavor we set ourselves to the task of pitching the tent and getting the stoves lit to make dinner.
It was at this point that we learned that in very cold temperatures liquid fuels such as kerosene and gasoline do not give off enough vapors to be flammable. After holding my lighter directly against the kerosene until I burnt my thumb I was ready to toss the stove into the endless white and eat frozen bread for dinner. Fortunately, Eric was more patient than I, and after tossing a half-dozen slowly-burning matches into the pool of kerosene, the fuel eventually heated up to the point where it gave off vapors, and ignited. Eric became the officially designated stove operator. After a dinner of freeze-dried chicken enchiladas we crawled into our down sleeping bags to await our first night in the Siberian winter.
That night I slept in full clothing: primaloft insulated pants, primaloft insulated jacket, expedition down jacket, and hat – all cocooned in a -25 degree down sleeping bag. It was not uncomfortably cold, but I had to cinch down the collar and hood of my sleeping bag to keep the cold air from stealing my heat.
The first thing I saw when I woke up was a small patch of light at the end of the tunnel of down created by my cinched-down sleeping bag hood. Long and jagged ice crystals had formed around the rim and inner 5 centimeters of the down reminding me of the exogorth scene in The Empire Strikes Back. Emerging from the comfort of the down sleeping bags and facing the morning chores with frozen hands was a challenge. After every task that could not be tackled with mittens on we had to spend 5 to 10 minutes warming our hands back up. My preferred method was swinging my arms in circles rapidly while clenching my hands into fists at the top of every rotation. This seemed to work pretty well, especially if I swung both arms together and jumped up and down a bit to get my whole body working. As entertaining as this exercise was, it got old quick, and after a couple days my shoulder joints began to ache from overuse.
The amount of snow on the river made us reconsider our plan to reach Baikal via the Angara River. From the inlet where we had camped we would have to push the bikes for 2 long days to reach Baikal. We decided to cross the river in order to reach the road on the north side of the river and ride the automobile route to the town of Listvianka, the most accessible tourist destination on the lake. We pushed our bikes for 4 hours before reaching the other side.
The road wasn’t exactly a piece of cake either. There were some tough hills and with our 2-speed single speed set up it was often the smart decision to push the bikes rather than risk straining a joint or a ligament. Our equipment was also taking a beating. The welds on our front racks became brittle and failed. We lost several hours to gear modifications and repairs. At the end of the second day we had travelled only 25 kilometers on the road and had still not reached the lake.
The morning of the third day we arose determined to reach the lake. We were very concerned about the amount of snow that we encountered on the Angara River. If there was that much snow on the lake our chances of completing a circumnavigation were non-existent. Pushing our bikes we could hope to cover at the most 25 to 30 kilometers a day. We needed to cover 60 kilometers a day. The success of our trip hinged on there being ride-able conditions on the lake.
We reached the lake in the early afternoon. The first thing we noticed was a large body of open water where the Angara forms a basin as it flows out of Baikal. Along the edges of the basin we could see what looked like blue ice in the distance. We climbed up and around a long bluff before finally dropping down to the edge of the lake and earning our first look at the oldest and deepest lake in the world, Lake Baikal. Refrigerator-size chunks of blue ice had stacked up against the shoreline and for as far as we could see the mirror-like surface of the frozen lake reflected back at us a confirmation of all that we had hoped for – blue ice! The expedition was now officially under way.
Axiom goes Tweety… Join Us @axiomgear
Monday, April 5th, 2010It was only a matter of time until we found our way into the twitterverse, but we are there now. If you are ever wondering what Axiom is up to in 140 characters or less then begin following Axiomgear and find out. Look for news, events and contests to come your way. See you there.
Seattle Bicycle Expo… Will you be there Next Year?
Monday, March 22nd, 2010Last weekend we packed up a big truck and ran for the border, our destination: The Seattle Bicycle Expo. Seattle is a great city and this year’s expo was an exceptionally excellent place to be last weekend. Hosted at the new cruise ship terminal, it was a little nicer than last year’s venue –though admittedly, it didn’t hold the same, shall we say, weather hazards. This year featured more exhibitors than you could count on ten hands and entertainment from Ryan Leech and Artistic cyclists from Germany, now that was something new. All in all it was an amazing show.
Personally, I had never heard of or seen Artistic cycling, but large crowds gathered for each show and provided loud excited cheers, whistles and hoots for the performers at the end. I would never have imagined standing on the handlebars of a moving bicycle and spinning 180 degrees repeatedly, but that is just what these riders did. Our booth was right across from the performances and gave us a front row seat for the artistic cyclists and Ryan Leech.
For those who have not had the pleasure of watching Ryan ride he always puts on an amazing show, where else can you watch someone bounce in circles on just their front wheel, on a platform six feet in the air while talking to the crowd –it’s crazy, and very cool. Besides being an amazing rider you should also know that Ryan may be the nicest person in cycling, possibly even the world, making him a great ambassador for our sport. As the crowds gathered for his show you couldn’t help but notice the diversity of the people attending; the place was filled with people who love cycling in all of its fine iterations.
There were everything from hard core commuters, to recumbent, to freeride, touring and more if you could think of a style of bicycle someone was there to represent it. I love going to shows like this it is great to see strong growth in the popularity of our sport, and as infrastructure and support grows it can only get better. Seattle is a great kick off to the new season.
Next March, if you are in the Seattle area and can find the time I definitely recommend you come and check out the Seattle bicycle expo. It will provide excellent stoke, good conversations and interesting performances. It’s definitely worth the trip.
Seattle Bicycle Expo: See you there!
Wednesday, March 10th, 2010The webpage for the Cascade Bicycle Club reads: “Largest bicycle consumer show in the United States,” and frankly we would be remiss if we didn’t attend – so we will. If you are in the Seattle area or even a bit out of the area and up for a drive, or more fittingly a ride, then come and check out the Seattle Bicycle Expo this Saturday and Sunday at the Smith Cove Cruise Terminal 91. There is a lot to see and as always you can expect some pretty cool gear to be on display not to mention great people to talk too -we’ll be there after all. Anyway, hope to see you there!

See it again for the first time: Why cycling is the only way to see your city.
Monday, February 15th, 2010When you are speeding by, behind the wheel of a car, hopefully paying attention to the task at hand -aka driving- you miss many of the sights your city holds. Architecture, art, scenery, and more zip by; you may never fully get to know your city in a car. But luckily there is such a thing as bicycle, and one of the best things about cruising around the city on one is that you get to take in the full experience. You can stop and enjoy the sights, people and sounds with a richness you just don’t experience by car.
A couple of weeks ago Dustan, the Norco Marketing Coordinator, and I went downtown to get a few pictures and managed to stumble across a host of interesting places that you just wouldn’t see unless you were traveling by foot or pedal. Being that there is a major event in our city right now and led by the fact that everyone likes to look at pictures I thought I would share some of the images we managed to get while downtown. Hope you Enjoy!













In the end, Wearing a Helmet Just Seems to Make Sense
Monday, December 21st, 2009I will always remember a quote I read a few years ago: “There are three types of lies: Lies, Damn Lies and Statistics.” If you Goggle this quote, you’ll find that details on who first made the statement are foggy, regardless it’s been repeated many times since. I once tried to use it against my statics teacher in university, a middle aged woman with strawberry blond hair, a bubbly personality and a sharp wit, who was quick to rebuke with the fact that it depends on who is wielding the statistics when they are presented. “Good point” I muttered under my breath as she stared at me with vicious contempt from behind her thin, black rimmed glasses. The memory of that moment had slipped from my thoughts until just recently.
A couple of weeks ago I put up a post about wearing helmets. To me, wearing a helmet had always just made sense. I work in the bicycle industry, have for the past 15 years and never really questioned wearing a helmet I just did. I admit I’m not perfect; I’ve gone on a ride or two to the store or around the block where I haven’t dawned my brain bucket for one reason or another, but the majority of the time I am strapped in.
Because of my natural tendency to wear a helmet I had never realized what a hot topic the helmet debate was until this post. The article elicited a long response that argued that helmets are not as effective at saving your life as you might think, worse they have strangled a couple of toddlers. I was intrigued by the insidious allegations that helmets harmed toddlers so I read the whole reply, checking out the links and going over the arguments against helmets.
My curiosity opened a door and as I explored both sides of the argument information came rushing in. I consumed article after article with ravenous interest. I was surprised to learn just how many people where vehemently against wearing a helmet while using pedal propelled devices.
The side against cranial protection systems did present intersting arguments; except for the one that helmet laws would increase childhood obesity. – This reminded me of a caution that the same statistics teacher had pointed out: “Correlation does not infer causation.” I figured unless the children were eating their helmets instead of wearing them, and honestly how many calories could a helmet have, the law was probably not causing a surge in adolescent weight gain. – I digress. Interesting as the arguments against a helmet may be, they still fall short of offering what most would deem as compelling evidence against helmets.
Yes, helmet laws seem to be ineffective and costly, and nobody likes being forced to do something they don’t want to – wearing a helmet for example. In Vancouver, BC, where wearing a helmet is mandatory, the law seems to have convinced many cyclists to at least put a helmet on their handlebars which is close to their head though I assume ineffective in any type of a crash. And many cyclists that do wear helmets wear them improperly which again reduces their effectiveness. And I will concede that in the battle of cyclist against a motorized vehicle, the cyclist will always be at a disadvantage.
But, and this is a big BUT, there is enough evidence pointing out that helmets do provide more protection than not wearing one, even the arguments against helmets agree. My take on the subject after learning a bit about both sides is this: I like my head and having spent a lot of money educating my brain I have grown very fond of the whole package –brain, skull and all- so whatever protection I can provide my investment I am happy to do so. Maybe helmets are not as effective as they could be but they do offer more protection than just your skull and I have witnessed this first hand. Having spent the last fifteen years working in the cycling industry I have seen countless examples where a helmet thankfully did its job and a cyclist walked away from what could have been a catastrophic crash with little more than a broken helmet and a surprised if not dazed look on their face.
Not everyone likes helmets, and that’s fine, but to me wearing one just makes good common sense so I will keep one strapped to my melon when I am on a bicycle. In my opinion if helmets provide any protection it’s still better than none. Besides, I don’t know too many people who have argued that they are alive because they did not wear their helmet, but I have heard more than a few exclaim that they are here today because they had a lid on during a crash, and that seems like reason enough for me.
On that note I wish you all safe and happy holidays.
How to dress for a winter photo shoot:Bring Warm Clothes
Friday, December 11th, 2009One thing all year round cyclists wrestle with is how to dress for the less than ideal weather winter brings. How many layers do you need, should you wear a soft-shell or not or maybe how warm will leg warmers keep my legs? The true answer depends on the rider. But what if you needed to get some pictures of cold weather commuting? Well, I think we just found out, possibly at the detriment to some of our bodily appendages.

A few days ago, our product designer rolled by my cubicle and told me he needed some cold weather commuting pics for an upcoming catalog. The weather looked like it would be sunny and cold for the next week so we started putting it together for Tuesday morning. The goal was to get frosty looking pictures that just looked cold, pictures that made you shiver when you saw them. What better place than down by a river we thought. The cold air wicking moisture off the river would coat the sides in a dense frost.
Plans were put in motion. We pulled two staff members as models (Jon the Norco team coordinator and Roy our product developer) got some gear together and arranged to meet our photographer down by a river at 7 am. Many a Chris Farley, SNL joke was then thrown around about living in a van down by the river eating government cheese. Once a few, rather poor, imitations were out of the way we loaded up the vehicles for the next day and went home.

The next morning my alarm went off at 5:30 am and I was reluctant to pull away from the warm grasp my bed held on me. Dragging myself out of its clutches I readied myself not realizing how cold it was outside. When I awkwardly stumbled out of my door with two full back packs, I was punched square in the face by the chilling morning air. I ran across the street and hopped into Jon’s warm truck and we headed off. Luckily Jon brought the lifeblood of the cycling world, coffee and so we enjoyed a caffeine laden ride to the river. When we arrived at the parking lot the temperature was nicely below freezing, frigid some would say, but we unloaded our bikes turned on the lights and pedaled along the dark gravel trails to get in place to capture the early morning light.

As we pedaled along everyone took turns remarking on just how cold we all felt. Roy, who had pedaled 30km (19 miles) to meet us that morning, had been fine on the ride but was quickly cooling off now that we were cruising along the river banks. Jon and I, who had been in a warm truck drinking hot coffee, only a few moments earlier felt the cold right away. For the next three hours it would only get worse, to the point where Jon’ legs went into spasms when we got back to the truck, fun. But we got the shots and we probably learned a few things along the way.
Here are some things to keep in mind when dressing for a ride. We were all too cold to be standing around trying to get pictures but if we had been riding, which is the real worry for most people, we would have been fine. Here is what we know:
First: I stand by the fact that shoe covers are awesome, I love them and I’m not afraid to admit it. Second: Wear layers; start with a base layer, then a warmer mid layer and then something to cut the wind, for dry days soft shells are great, they are warm windproof and comfortable. If you want to read more on outerwear follow this link to an earlier article on dressing for bad weather. Third: Thin beanies that will fit under your helmet make a big difference and still look okay. Fourth: arm and leg warmers are also as awesome as shoe covers, I wrote about them in an earlier post. Finally: if you are going on a photo shoot in winter, I know the chances are slim but I thought I would add this anyway, bring a lot of warm clothing; down is awesome and packable and you’ll be happier than the people who didn’t.
I thought I would close this post with a few of the pictures we got.



Have we lost our minds: Is Wearing a Helmet Uncool?
Thursday, November 19th, 2009It seems like a no brainer: if you enjoy your ability to engage in coherent, cognitive processes and you ride a bicycle you should wear a helmet. But the old adage appears to be true, ‘common sense ain’t so common.’ At least not these days. It is fairly common knowledge that in the event of a crash a bicycle helmet can save your life and prevent you from becoming a human vegetable. But have a look around many cities and you’ll notice that it seems fewer riders are taking the simple steps -like putting them on their heads- to wear these life saving devices. More often than not you’ll see the helmet strapped to the handle bars, and I am not sure that they will do there job there. It would seem that helmet use is facing a rapid decline, but why?
Before you get up in arms about the fact that you still wear your helmet and many people you see are wearing helmets, let me just say that I am not insinuating that everyone is opting out of using cranium protection systems, but a lot are. And it just may be because it’s cool not to wear them.
There are a lot of people that are riding away without their helmet and it may be because people love to follow trends, cool trends set by others. And what could be cooler than movie stars? Movie stars like Gerrard Butler, Famke Janssen, Anna Paquin and even Arnold Schwarzenegger have been spotted riding without their helmets. How can common sense ever hope to beat the terminator. Somehow someway something has to change but my question to you is how can we make the helmet cool again, how can we make wearing a helmet something people want to do? Anything uttered by authorities or parents is automatically uncool so we have to appeal to something else, a higher level of reasoning that can convince people that wearing a helmet is better than cool, it’s lifesaving. There is no simple answer or solution, making it the law seems to have been ineffective and it could be argued that many intelligent people are not wearing helmets, so it isn’t an intellectual deficiency. Not that irrational behavior has ever held intellect in high regard.There is a distinct gap between knowledge and action and the solution lies somewhere in bridging that gap…
On that note I leave you with a question: What do you think would make people change their behaviour and strap a lid on their heads?
Just because it’s Friday doesn’t mean you should stop riding your bicycle.
Friday, November 6th, 2009Friday is here, thankfully, and even though Bike To Work week goes until Sunday, for most of us the work week is over, therefore negating the need to bike to work -obviously. But that doesn’t mean you should shove your bike back into the shed or hide it down in a dark corner of your basement and hop back in your car until the next bike to work week. Hopefully if you have been biking wherever you needed to go this week you now feel that you might park your car a little more often and get out and enjoy the ride. If you weren’t riding your bike this week, well, you probably have your reasons. Maybe you’ve seen others riding to work this week and now you might consider taking your bike to work the next sunny day you have.
Next week I’ll try and put up two posts, if the time presents itself, but that’s my goal. Look for a quick post on the virtues of warmers and covers (arms, knees, shoe etc…) and perhaps one on demystifying your derailleur’s. Here are a couple more pictures from the week.
Happy Friday!











