Michael Schratter Spent the Last 15 Months in the Saddle Raising Awareness for Mental Illness, WELCOME HOME!

November 15th, 2011

469 days is a long time to sit on a bicycle seat, but that is exactly what Michael Schratter did in a momentous effort to raise awareness of mental illness. We thought congratulation was due after his journey led him across 33 countries and six continents on a bicycle, something most of us wouldn’t dream of doing. But Michael did more than just dream, he made it a reality, an amazing demonstration of the power an idea can have.

Arriving back in Vancouver last Saturday the 42-year-old schoolteacher completed his dream of raising awareness of mental illness. There are many misconceptions and stigmas attached to the words “mental illness” and his ride and efforts bring them into the open where they can be confronted and dispelled. His ride also raised almost $70,000 for the Canadian Mental Health Association. Awesome effort Michael and congratulations form all of us here at Axiom.

Check out the Ride Don’t Hide Website and read about Michael’s epic journey on his blog.

Axiom’s Monsoon Pro Tour Pannier: reviewed by arianecdesign.com

October 28th, 2011

Ariane from Ariancdesign.com recently took our Monsoon Pro Tour panniers out for a test. Right in time for the west coast wet winter welcome – I felt the use of alliteration was appropriate here to brighten a sometimes dreary topic – she had the opportunity to put some miles in with one of our top-end waterproof pannier sets. I could drone on about the technical merits of these panniers, as I have sat through the product meetings about them, but I think her take will be more interesting. If you are considering a good set of panniers, for year-round use than the Monsoon Pro Tour might be just the bags you’ve been looking for. Read her review here.

Axiom Monsoon Pro Tour Panniers

Axiom’s new pumps are on BikeRumor.com

October 5th, 2011

The crew over at Bikerumor.com recently found some pumps that caught their eye. The pumps in question are a part of a new line up that Axiom is bringing out for the 2012 season, click here to read check them out and read what bikerumor.com had to say.

Axiom Bicycle Pumps

Axiom Phoenix DLX fender review by Bicycle Times

August 8th, 2011

If you are thinking about fenders for your bicycle and find yourself concerned about tracking down the right combination of unique aesthetics and innovative features than you may find the Axiom Phoenix DLX fenders worth a look. Recently the crew over at Bicycle Times, sister publication of Dirt Rag magazine and an excellent publication for those who spend most of their time on paved streets within city limits, took our fenders out for a long term test. If you want to know more click on the images below to download a PDF of the review or swing by your local magazine stand and pick up a copy of Bicycle Times issue #012 for yourself, as there is a lot of great content in this issue, as there is in every issue,we are just excited about the review.

Phoenix DLX fender review

Axiom Typhoon DLX Pannier review

July 5th, 2011

Axiom Typhoon BagsRecently, a couple of months ago if you want to get specific, Darren Alff over at bicyclingtouringpro.com gave a set of our panniers a test. Having scored an 8 out of ten, I think it’s safe to say that for the most part he was pretty impressed.

He did have his concerns though, and they are definitely fair concerns. We have addressed some of them on our most recent version of these bags. One of the largest improvements was the attachment system. Our new bags are now using the Rixen & Kaul Vario hooks and the Flip-Lock which are adjustable, secure, versatile and fit pretty much every rack available. Anyway, enough from our side, if you are considering a set of new panniers check out the bicyclingtouringpro.com review first.

Man Zou: Beijing to Shanghain wins at Emmy Awards

June 28th, 2011
PRESS RELEASE
“Man Zou: Beijing to Shanghai” wins at 48th Annual Emmy® Awards
Jason Reid takes home Director – Post Production award for new China documentary

SEATTLE, Wash. Seattle filmmaker Jason Reid won the Emmy® Award for Director-Post Production last Saturday night at the 48th Annual Emmy® Awards ceremony presented by the Northwest Chapter National Academy of Television Arts & Sciences (NATAS).

Reid took home the Emmy® Award for his feature documentary “Man Zou: Beijing to Shanghai,” which also received a nomination in the Editor – Program category.

Northwest PBS affiliate KCTS 9 aired “Man Zou: Beijing to Shanghai” in December 2010 and March 2011 as part of its Reel NW series, which qualified the 86-minute film for the regional Emmy® Awards.

“Man Zou: Beijing to Shanghai” is the second feature documentary from Reid and the production team that released the Webby Award-winning film “Sonicsgate: Requiem For A Team” in 2009.

Reid and the film’s producers are honored and would like to thank the Northwest Chapter NATAS for this prestigious award as well as KCTS 9 and everyone who helped “Man Zou” be seen.  They are currently seeking worldwide distribution for “Man Zou” and working on the production of their next feature documentary “The Kicker,” which takes a look at the highest scoring and least understood position position in pro football.

Jason Reid (Director/Producer) and Ian Connors (Cinematographer/Producer) are available for media interviews.  If you would like a press screener for review or potential distribution, please direct inquiries to the contacts listed in this release.

Official movie website: www.manzoumovie.com.

Full list of Northwest Chapter NATAS Emmy® Award winners at www.natasnw.org

“Man Zou” — The Film and The Philosophy

“Man Zou: Beijing to Shanghai” follows director Jason Reid with his three American friends and their Chinese guide as they bicycle more than 1,000 miles between China’s two largest cities.  Their journey provides the framework for both a bike adventure film and an in-depth examination of the cultural, social, economic and environmental factors affecting this rapidly changing nation.

“Man Zou” is a common phrase in Mandarin that translates literally to “Walk Slow.”  Used as a farewell, it is a way of reminding one another to be careful and mindful on our journey and take the time to see things along the way.

Shot in fall of 2008 after the close of the Beijing Olympics, the film presents an insightful portrait of China, juxtaposing its modern urban cities with breathtaking rural countryside.  Interview subjects include environmental visionary Ma Jun (named as one of the “100 most influential persons in the world” by Time magazine in 2006) and China urbanization specialist Kam Wing Chan.

Produced by 2R Productions and 8Rivers Films.

“2011 Emmy® Award Winner”

Director – Post Production

Northwest Chapter NATAS

“A poetically entrancing journey…”

- Sara Michelle Fetters, MovieFreak.com

“Compelling, intelligent and uncommon…”

- Reed Wacker, Seattle P-I

Axiom Gear gets featured in Open Air Life Father’s day guide

June 14th, 2011

This Sunday, June 19th is father’s day. A day where we celebrate, well, Fathers. For me this will be my fist Father’s day and I am pretty excited about having been initiated into the realm of fatherhood. But this post really has nothing to do with me, other than the fact that I am writing it.

I thought that like many people you might be completely confounded about what to buy a father for Father’s day. I mean most of us have a lot of stuff and really what else could a father use that will really just clutter up the garage or storage room. Luckily the crew at openairlife.com put together a “Father’s Day Gear Guide,” but not just any gear guide, it is one specifically for the father that is also a cyclist. And there are a couple of Axiom products featured in it.

So if you are looking for last minute ideas of what to get for the fast approaching Father’s day, then look no further than here.

Commuting to Work: the things they don’t tell you.

June 2nd, 2011

My commuting to work plans have turned out to be shaky. There are a lot of things that people don’t tell you about before you start commuting. I’ve ridden bikes for a long time and I love riding, but actually using my bicycle as a mid to longer distance commuting tool is a relatively new endeavour. It has been a learning experience each time I ride. Maybe this is a right of passage that must be undertaken by all new bike commuters before than can consider themselves worthy. In all honesty, though, some of them can be completely discouraging – I’m not trying to usurp the cause here, but honestly there are some things that will make you miss the sweet, reliable comfort of your car or even public transit.

In the end it can be worth it but there are a few things you should know if you are just starting, little things, things that will make you say, ‘well duh.’ But when I started talking to other commuters around the office I discovered that I wasn’t the only one who had run into these problems. So because it is Bike to Work Week and I want to spread the commuting good will I will share some of the things I’ve learned both from my own experiences and from others.

Pack the night before. Trust me, there have been more than a few times that I have forgot vital garments because I tried to pack the morning of. Things such as socks, underwear and towels. It can be terribly awkward, though freeing, to go commando all day. If you are the organized type then write a list and check off everything you will need.

Bring extra food. You are burning extra calories and you might be surprised at how much extra food you are motivated to consume when commuting. Pack an extra snack to give you energy before your ride home.

Get wet weather clothing: depending on where you live this can be a necessity. Look for cycling specific clothing that is lightweight and packable because the weather often changes quickly especially over the 8hrs of a work day. I have pedaled in to work some mornings where the sun has been shinning and not a cloud was to be seen, only to pedal home in a thundershower. Apparently this is more noticeable when you are travelling by bike.

Get a pair of sunglasses. They will keep the grit, grime, water, wind etc… out of your eyes so you can actually see where you are going. No one likes to see a cyclist cry, even if it is just from the wind in their eyes.

Buy a set of lights. You never know when you’ll spend a little extra time at work and may find yourself pedaling home as the sun is setting.

Plan your route before hand. Use google maps, to find where the cycling routes are and use them.

These probably seem pretty obvious, maybe even too obvious. But it is often the tings right in front of us that are easiest to miss. And missing some of these things can make for a more than unpleasant commute and a less than ideal day at the office. And remembering them can turn commuting by bike into a real pleasure.

Another Bike to Work Week is only days away, Will you ride?

May 24th, 2011

It’s May, and though the weather might being doing its best to pull the wool over our eyes, summer is just around the corner. And that means that soon we may actually get a glimpse of the elusive daystar. This also means that perfect commuting weather is also here, well, almost… positive thoughts.

Regardless of the current state of precipitation here in Vancouver, next week is Bike to Work week. An entire week dedicated to ditching the auto and pedaling your way to work. I will admit that through the years, depending on where I have been situated, my participation has been spotty at best for many reasons – enter lame excuse here. But this matters not, because it is a new year.

The question is whether or not you plan on getting in on the riding festivities?  The Vancouver Area Cycling Coalition or VACC will be out with sponsors next week offering support at key commuting stations around the lower mainland. If you are thinking of getting involved then there is a website dedicated solely to the pursuit of bicycle commuting glory which you can visit here.

On this site you can sign up, log your commutes and find out where these support stations are (which is good because they always have snacks and coffee, which is a bonus on the ride to and from work). If you have friends who also would like to participate you can sign up as a team and go head to head against other commuters around town. Norco, usually has a pretty good turn out, but you’d be surprised who else participates.

Check it out. If you have been thinking about commuting by bicycle then next week is a great week to get involved.

Axiom Journey Disc and Rainrunner Fenders Review by EcoVelo.

May 4th, 2011

Okay, this is actually a review of the Norco Ceres bicycle, but because we were sending the crew at EcoVelo a bike, I managed to have some Axiom gear included with it. We included an Axiom Journey Disc rack, which was selected because of the flexibility of the mounting options it provided. Along for the ride were also a set of Rainrunner Trekk Reflex + disc fenders, our most popular set of fenders because of the mounting options, excellent coverage and safety feature (a 3m reflective stripe on each fender). Well, it’s probably best if you check out the review for yourselves.  Click here to read it.


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